Hershey Chapter 12 Flashcards
2 Ways Money Comes into Caimpaigns
- Candidate’s Campaign- individuals, parties, traditional PACs, personal funds are given.
- Outside Spending- Parties, super PACs, nonprofits, corporations, unions, wealthy individuals donate. Not to campaign but independent ventures.
Independent Spending
- Own money spent to allocate voters/promote a candidate, but not coordinated with the candidate.
Express Advocacy Ads
Advertising that explicitly recommends the election or defeat of a candidate.
Issue Ads
Discusses broad political issues rather than specific candidates.
Federal Election Campaign Act (FECA) 1974
- Put limits on federal campaign contributions.
- System of Public funding for Presidential campaigns.
- Individuals only donate $1,000 per candidate.
Traditional PAC (Political Action Committee)
- Raise/spend money to influence elections.
2. $5,000 per candidate per election (FECA)
Leadership PACs
Created by members of parties to donate to their party’s congressional campaign committee.
Coordinated Spending
- Party spends money in coordination with candidate’s campaign, such as media ads or polling.
- Varies by state, more $ in California vs Wyoming.
Public Funding for Presidential Elections
Voluntary contributions from taxpayers. Comes with requirement to demonstrate broad public support.
Buckley v. Valeo (1976)- The Money Loophole
- No limits to candidate using personal funds.
- No limits on outside spending.
- No limits on advertising not associated with campaigns.
Soft Money
- Money not given directly to political candidate.
2. Allowed unlimited spending/fundraising of money for party building/voter mobilization.
Issue Advocacy Ads
Ads that didn’t include key terms in order to not be classified as campaign ads.
(Un)Intended Effects of 1970’s Reforms
- Limitation of hard money contributions.
- Loopholes to gaining massive soft-money.
- Most money from corporations/interest groups.
Bipartisan Campaign Reform Act (BCRA) 2002
- Banned soft-money to national parties..
2. Shrunk loophole ad issue.
Electioneering Communication
- Not funded by corporations/unions.
- Only funded by public/individual money.
- Increased individual contribution to $2,000.