HERA General knowledge Flashcards
What is the difference between marketing and advertising?
Marketing is the process of identifying customer needs and determining how best to meet those needs.
Advertising involves a company paying to get its message in front of a target audience.
Advertising is a component of marketing.
Who was HERA communication strategies set up by?
Anna Geffert
What is PR?
is the set of techniques and strategies related to managing how information about an individual or company is potrayed to the public, and especially the media.
What is corporate PR?
help companies communicate positively with their stakeholders, maintaining a businesses brand and reputation.
What is the difference between Advertisement and PR?
Adversitment is paid media , whereas PR is not( you don’t pay to get message across, so the media might not actually pick it up, so quality of sorry is so important)
What is a big difference between PR and Marketing and Advertising?
M & A focuses on brand building and generating sales
PR is focused on reputation building, building a rapport with audiences.
What is financial PR?
Helps companies to portray the company’s investments and financial state in the best possible light
What are communication consultants
develop and write content for internal and external media communications., such as press releases. They plan and create communications strategies
What are press releases?
A summarised catchy story of your announcement, in which communication consultants and PR teams write. it could be on about an event, circumstance, product launch etc.
What is the company HERA communication strategies?
A Corporate and Financial PR and communications consultancy which helps companies engage with the audiences that matter most – to achieve business objectives.
What does HERA SPECIALIST IN?
SPECIALISTS IN CORPORATE AND FINANCIAL COMMUNICATIONS, PUBLIC AFFAIRS AND RESEARCH
What is public affairs?
helps companies to build and maintain relationships with key stakeholders, particularly those in the political or governmental sphere.
So essentially what is the main purpose of Anna’s company?
Working with blue chip businesses( finanaically sound, well established) to build and cement their brands using PR, marketing and research
When was HERA founded and what is Anna president of?
2019 and she is president of Women in PR.
Who is the executive chairman at Hera communication strategies and who is the consultant?
John Wriglesworth and Rahela Hena
At hera communications strategies what 2 questions do they answer?
The Who and the Why.
What does the WHO AND WHY MEAN?
WHO: what the business is, there frame of reference, establishing a clear set of tangible KPI, then creative a compelling narrative on the business on media outlets.
Why: the audience. how we communicate to them, researching audience is key because thats the best way to underpin how to communicate with them.
What are the 3 services they provide at HERA ( Already said this)
Corporate PR and marketing
Financial PR
Public affairs
What sort of stuff do HERA do in the Marketing and Corporate PR services
1) Earned and owned media content creation ( Owned media is content you create and control, like your Facebook page. Earned media content others create about you, like reviews)
2) Digital marketing and channel management
What sort of stuff do HERA do in the Financial PR?
Shareholder and investor liaison ( responsibility of managing communication between a company’s corporate management and its investors)
What sort of things do HERA do in Public affairs services?
Micro and macro analysis of the regulatory and policymaking landscape
What are the 5 values of HERA COMMUNICATION STRATEGIES?
Builders of brands Trusted Advisers Practical creatives Risk mitigatiors Research enthusiasts.
What does Builders of brands personify?
Through marketing, pr and communications, team we can create unique brands to internal and external audiences.
What does Trusted adverisers personfify
We are a trusted partner in times of growth and in times of crisis ( deliver crisis communication strategies to navigate through difficult times).
What does Practical creatives mean?
Building in depth tailor made solutions for clients.
What does Risk mitigators mean?
Through a strong team at Hera, we mitigate risk of communicating with audiences, by effectively focusing on quality of information represented.
Name some household names that Hera have worked with?
Hovis, House of Fraser, Nationwide, Rightmove
Name some work clients they have worked with?
They have worked with small sector specialists within:
Banking and finance
Professional services
Transport
Give an example of HERA strategy helping a brand?
The Hill Group is the 3rd largest private house builder in the UK, through media relationships, market intelligence, we have successfully built, nurtured and protected their brand for over 10 years.
