HERA General knowledge

Question 1

What is the difference between marketing and advertising?

Answer 1

Marketing is the process of identifying customer needs and determining how best to meet those needs.
Advertising involves a company paying to get its message in front of a target audience.
Advertising is a component of marketing.

Question 2

Who was HERA communication strategies set up by?

Answer 2

Anna Geffert

Question 3

What is PR?

Answer 3

is the set of techniques and strategies related to managing how information about an individual or company is potrayed to the public, and especially the media.

Question 4

What is corporate PR?

Answer 4

help companies communicate positively with their stakeholders, maintaining a businesses brand and reputation.

Question 5

What is the difference between Advertisement and PR?

Answer 5

Adversitment is paid media , whereas PR is not( you don’t pay to get message across, so the media might not actually pick it up, so quality of sorry is so important)

Question 6

What is a big difference between PR and Marketing and Advertising?

Answer 6

M & A focuses on brand building and generating sales

PR is focused on reputation building, building a rapport with audiences.

Question 7

What is financial PR?

Answer 7

Helps companies to portray the company’s investments and financial state in the best possible light

Question 8

What are communication consultants

Answer 8

develop and write content for internal and external media communications., such as press releases. They plan and create communications strategies

Question 9

What are press releases?

Answer 9

A summarised catchy story of your announcement, in which communication consultants and PR teams write. it could be on about an event, circumstance, product launch etc.

Question 10

What is the company HERA communication strategies?

Answer 10

A Corporate and Financial PR and communications consultancy which helps companies engage with the audiences that matter most – to achieve business objectives.

Question 11

What does HERA SPECIALIST IN?

Answer 11

SPECIALISTS IN CORPORATE AND FINANCIAL COMMUNICATIONS, PUBLIC AFFAIRS AND RESEARCH

Question 12

What is public affairs?

Answer 12

helps companies to build and maintain relationships with key stakeholders, particularly those in the political or governmental sphere.

Question 13

So essentially what is the main purpose of Anna’s company?

Answer 13

Working with blue chip businesses( finanaically sound, well established) to build and cement their brands using PR, marketing and research

Question 14

When was HERA founded and what is Anna president of?

Answer 14

2019 and she is president of Women in PR.

Question 15

Who is the executive chairman at Hera communication strategies and who is the consultant?

Answer 15

John Wriglesworth and Rahela Hena

Question 16

At hera communications strategies what 2 questions do they answer?

Answer 16

The Who and the Why.

Question 17

What does the WHO AND WHY MEAN?

Answer 17

WHO: what the business is, there frame of reference, establishing a clear set of tangible KPI, then creative a compelling narrative on the business on media outlets.

Why: the audience. how we communicate to them, researching audience is key because thats the best way to underpin how to communicate with them.

Question 18

What are the 3 services they provide at HERA ( Already said this)

Answer 18

Corporate PR and marketing
Financial PR
Public affairs

Question 19

What sort of stuff do HERA do in the Marketing and Corporate PR services

Answer 19

1) Earned and owned media content creation ( Owned media is content you create and control, like your Facebook page. Earned media content others create about you, like reviews)
2) Digital marketing and channel management

Question 20

What sort of stuff do HERA do in the Financial PR?

Answer 20

Shareholder and investor liaison ( responsibility of managing communication between a company’s corporate management and its investors)

Question 21

What sort of things do HERA do in Public affairs services?

Answer 21

Micro and macro analysis of the regulatory and policymaking landscape

Question 22

What are the 5 values of HERA COMMUNICATION STRATEGIES?

Answer 22

Builders of brands
Trusted Advisers
Practical creatives 
Risk mitigatiors 
Research enthusiasts.

Question 23

What does Builders of brands personify?

Answer 23

Through marketing, pr and communications, team we can create unique brands to internal and external audiences.

Question 24

What does Trusted adverisers personfify

Answer 24

We are a trusted partner in times of growth and in times of crisis ( deliver crisis communication strategies to navigate through difficult times).

Question 25

What does Practical creatives mean?

Answer 25

Building in depth tailor made solutions for clients.

Question 26

What does Risk mitigators mean?

Answer 26

Through a strong team at Hera, we mitigate risk of communicating with audiences, by effectively focusing on quality of information represented.

Question 27

Name some household names that Hera have worked with?

Answer 27

Hovis, House of Fraser, Nationwide, Rightmove

Question 28

Name some work clients they have worked with?

Answer 28

They have worked with small sector specialists within:
Banking and finance
Professional services
Transport

Question 29

Give an example of HERA strategy helping a brand?

Answer 29

The Hill Group is the 3rd largest private house builder in the UK, through media relationships, market intelligence, we have successfully built, nurtured and protected their brand for over 10 years.