HELE Flashcards

1
Q

SOMETHING THAT IS MANUFACTURED FOLLOWING A PROCESS OR GROWN AND NURTURED IN OTDER TO BE SOLD FOR A PROIT.

A

PRODUCT

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2
Q

SOMETHING THAT IS SHOWN OR PRESENTED TO THE PUBLIC TO HELP SELL A PRODUCT OR TO MAKE AN ANNOUNCEMENT.

A

ADVERTISEMENT

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3
Q

THE ACTIVITY OF MAKING BUYING OR SELLING GOODS OR PROVIDING SERVICES IN EXCHANGE FOR MONEY.

A

BUSINESS

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4
Q

THE AMOUNT OF MONEY THAT IS NEEDED TO PAY OR BUY SOMETHING.

A

EXPENSES

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5
Q

MONEY THAT IS MADE IN A BUSINESS OR TO GET MONEY FROM SOMETHING

A

PROFIT

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6
Q

LIKE ROASTED PEANUTS VARIETIES OF COOKIES….

A

SIMPLE PRODUCTS

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7
Q

WHAT IS THE 1ST STEP IN MAKING YOUR OWN SIMPLE PRODUCT? (IT IS A DRAWING OR SKETCH OF THE PRODUCT YOU HAVE IN MIND)

A

DESIGN YOUR PRODUCT

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8
Q

WHAT IS THE 2ND STEP IN MAKING YOUR OWN SIMPLE PRODUCT?( UNLEASH YOUR CREATIVITY BY CHOOSING THE RIGHT MATERIALS FOR YOUR PRODUCT)

A

DECIDE WHAT PRODUCTS TO USE

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9
Q

WHAT IS THE 3RD STEP IN MAKING YOUR OWN SIMPLE PRODUCT? ( CREATE FIRST THE INITIAL VERSION OF THE PRODUCT.)

A

CREATE YOUR PRODUCT

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10
Q

WHAT IS THE 4TH STEP IN MAKING YOUR OWN SIMPLE PRODUCT? ( HAVE A GOOD LOOK WITH YOUR PRODUCT)

A

EVALUATE THE FIRST VERSION AND MAKE THE NECESSARY ADJUSTMENTS OR CHANGES

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11
Q

WHAT IS THE 5TH STEP IN MAKING YOUR OWN SIMPLE PRODUCT?(COMPUTE THE COSTS INCURRED IN MAKING THE PRODUCT)

A

DETERMINE THE PRICE OF THE PRODUCT

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12
Q

WHAT IS THE 6TH STEP IN MAKING YOUR OWN SIMPLE PRODUCT?( PROMOTE YOUR PRODUCT USING PRINTED MATERIALS OR ONLINE)

A

ADVERTISE YOUR PRODUCT

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13
Q

IT IS ACQUIRING THE POSSESION OF OR THE RIGHT TO BY PAYING OR PROMISING TO PAY EQUIVALENT ESPECIALLY IN MONEY PURCHASE

A

BUYING

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14
Q

THE BUYING DECISION PROCESS MODEL STARTS WITH THE RECOGNINTION OF WHAT

A

NEEDS AND WANTS

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15
Q

IT IS A MARKETING FUNCTION THAT INVOLVES DETERMINING THE CLIENT NEEDS AND WANTS

A

SELLING

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16
Q

IT IS AN IMPORTANT PRODUCT THAT YOU MUST ACQUIRE

A

NEED

17
Q

IT IS A PRODUCT THAT YOU DESIRE BUT NOT IMPORTANT

A

WANT

18
Q

THESE ARE THE THINGS WE NEED IN ORDER TO SURVIVE.

A

NEEDS

19
Q

OFTEN REFERRED TO AS MIDDLEMEN

A

WHOLESALER

20
Q

ONE WHO ENGAGED IN SUCH METHOD OF SALE

A

RETAILER

21
Q

IT CONSISTS OF A VARIETY OF MERCHANDISE FOR SALE

A

SARI-SARI STORE

22
Q

VARIOUS GOODS SOLD BY A FIRM ARE ATTRACTIVELY PORTRAYED IN ITS CATALOG AND ORDERS FOR GOODS ARE FILLED BY MAIL

A

MAIL-ORDER SELLING

23
Q

SALESMEN GO TO THE HOME OR OFFICES OF CUSTOMERS TO SELL THEIR PRODUCTS

A

HOUSE-TO-HOUSE SELLING

24
Q

THE DESIRE TO WORK FOR PROFIT

A

PROFIT MOTIF

25
Q

INCLUDE PRODUCTS OF AGRICULTURE AND INDUSTRIES LIKE MINING FORESTRY AND FISHERY

A

RAW MATERIALS

26
Q

MANUFACTURED ITEMS THAT ARE USED TO PRODUCED OTHER GOODS

A

CAPITAL GOODS

27
Q

EFFICIENT WORKMEN ARE INDISPENSABLE IN A MANUFACTURING ESTABLISHMENT

A

LABOR

28
Q

FINAL RESPONSIBILITY FOR PRODUCTION AS WELL AS FOR OTHER AREAS OF BUSINESS ACTIVITIES.

A

MANAGEMNET

29
Q

THIS IS THE PROCESS OF PROMOTING AND SELLING A PRODUCT TO A CUSTOMER

A

PRODUCT MARKETING

30
Q

WHERE DOES SUCCESS IN SELLING LARGELY DEPENDS ON?

A

SALESPERSON

31
Q

IT INVOLVES BUYING THE MERCHANDISE FROM A PROMARY OR SECONDARY SOURCE SUCH AS PRODUCERS OR MANUFACTURERS AND WHOLESALERS AND MIDDLEMEN

A

SELLING

32
Q

a face-to-face
contact where seller and buyer have to
be together.

A

Personal Selling

33
Q

a paid form of communication
in the form of TV and radio commercials,
billboards, magazine ads, newspaper paid ads,
etc.

A

Advertising

34
Q

uses reinforcing
techniques in the form of “buy one, take one”
offers discounts, product demonstration,
trade contest, freebies, and the like.

A

Sales Promotion

35
Q

this makes the people
aware of the availability of the product. This
enables the buyers to smell, feel, and see the
product’s good quality and features.

A

Product Display

36
Q

known as “free publicity” in
the form of news releases, public appearances
of company officials, and participation in
industry-wide publicity efforts.

A

Publicity

37
Q

What are Modern Technologies used
in Marketing the Products

A

Print and graphic arts media
Electronic media
Product Display
Internet Marketing
Promotional Gift

38
Q

aims to create
awareness towards a particular product with
the end in view of making potential buyers
become interested in the product and be
persuaded to buy it.

A

promotional strategy

39
Q

What are Popular Promotional
Strategies

A
  1. Giving out free samples of
    the product.
  2. Giving discounts or price off
    like “buy one take one”.
  3. Exchanging an old item with a new one
    and paying additional cash on top of the
    new one.
  4. Collecting coupons with equivalent
    points and exchanging them with a
    product corresponding to the value of
    coupons.
  5. Participating in fairs and exhibits
    where a product can be displayed in a
    booth and the person-in-charge talks
    about the product.