HealthPsyc4 Flashcards
Qualitative & Quantitative comparisons
- Binocular vision
- Balancing strengths and weaknesses
- Teamwork- utilising qual. and quant. in research
- Value of mixed method approach- not one team or the other
Research paradigms: Qualitative
Interpretivism • Researcher & social world interact • Characteristied by interpretivist theory of knowledge • Facts & values not distinct • Affected by researcher values & perspectives • Not possible to do objective, value-free research
Research paradigms: Quantitative
Positivism
• World unaffected by the researcher
• Facts and values distinct, possible to do objective, value free research that is generalisable
• Natural science method (hypothesis testing, causal
explanations appropriate to understand social phenomena)
Qualitative General framework/ objectives
Explore phenomena (describe, gain insight)
Quantitative General framework/ objectives
Confirm hypotheses about phenomena (quantify, predict)
Qualitative Data Format
Words, pictures, objects
Quantitative Data Format
Numerical data
Qualitative Question format
Open-ended
Quantitative Question format
Closed
Qualitative flexibility in design
Flexible, iterative
Quantitative flexibility in design
Fixed design from beginning
to end
Qualitative Sampling
Sampled to reflect diversity of the population (purposive), to access hidden groups (snowball) or to test emergent hypotheses (theoretical)
Quantitative Sampling
Probability sampling to be
statistically representative of
the population
Qualitative data collection & analysis
Dynamic process>
Interactive & responsive to
emergent topics
Analysis Content> analysis
Identify themes, relationships
between themes and underlying
explanations
Quantitative data collection & analysis
Static process>
Questions pre-formulated &
standardised
Statistical analysis>
Identify relationships
between variables and the
strength of relationships
When to use qualitative research
When there is not much to go on:
• Little known about the topic, limited theory to guide topic
• E.g. We don’t know much about family involvement in cancer consultations
• When you want a particular perspective on the topic:
• The perspective of a specific person/group, or a more holistic perspective
• E.g. More specifically, we need to know about how health professionals perceive family involvement
• When you want to explain quantitative results:
• E.g. Why do people prefer one intervention to another?
• E.g. Why does gender influence compliance?
• When you want to identify relevant questionnaire items
• E.g. Why did you decide to receive the HPV vaccine?
Common features of qualitative research
- Uses INDUCTIVE reasoning
- using observations to formulate an idea or theory
- exploring new phenomena
- Starting with observations»_space;» theory
- Doesn’t typically use DEDUCTIVE reasoning
- using a known idea/theory and applying it to a different situation
- usually begin with hypotheses and focus on causalities
- Starting with theory»_space;» confirmation
• Has high VALIDITY
• measuring what we are supposed to measure
• e.g. describe your perception of the experience of
chemotherapy in your own words
• Has low RELIABILITY
• inconsistent response given same conditions
• e.g. describing the same experience of chemotherapy in a different way on two separate occasions
Methods: Data collection
- Interviews
- Open ended questionnaires
- Observation
- Participant / non-participant
- Overt / covert observation
- Document analysis (written/audio/video)
- Oral histories
Methods: Interview types
• Structured interview
• Set questions, set order, usually with a limited range of
responses
• Semi-structured interview
• Open-ended questions, with prompts to gain further insight
• In-depth interview
• One or two issues covered in detail
• Questions follow what the interviewee says
• Focus groups
• A form of group interview that capitalizes on communication between group participants