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Health Promotion > Health Promo Unit 4 > Flashcards

Health Promo Unit 4 Flashcards

1
Q

What is a community?

A 
Membership
Common symbol systems 
Shared values and customs
Mutual influence
Shared needs
Shared emotional connection
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2
Q

Community based programs are based on

A

Principles of participatory democracy and social justice

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3
Q

Community organization is often referred to as

A

Community development/participation

Grass-roots participation

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4
Q

Community organization definition

A

The process by which communities are helped to ID common problems, mobilize resources, and develop and implement strategies for reaching goals

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5
Q

Assumptions of those who work to organize communities

A
  1. Communities can develop capacity to deal with own problems
  2. People want to change and can
  3. People should play active roles in major changes that take place in their communities
  4. Self-imposed changes work better than other-imposed
  5. Holistic approach offered through varying interests
  6. Democracy requires cooperation of people
  7. Help is often needed
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6
Q

Process for C.O.

A
  1. Recognize the problem
    - Can come from people within community (bottom-up/citizen initiated)
    - Can come from people outside the community (top-down/outside in)
  2. Gain entry into community
    - Need buy in
  3. Organize the people
    - Gain support of the masses
  4. Identify the specific health problems
  5. Determine priorities and set goals
  6. Arrive at sol’n and select intervention
  7. ,8.,9. Implement, evaluate, maintain
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7
Q

Resources Include

A

All people and things required to carry out program

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8
Q

Personnel (3 types)

A

Internal
External
Speaker’s bureaus (voluntary and symbiotic)

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9
Q

3 Ways to obtain Curriculum

A

Develop own
Canned materials
Combination

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10
Q

Marketing definition

A

The planned attempt to influence the characteristics of voluntary exchange transactions (exchanges of costs and benefits)

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11
Q

Social Marketing

A

The application of commercial marketing technologies to programs designed to influence the behaviours of a target pop’n

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12
Q

Social marketing focuses on

A

Non-tangible products such as ideas, attitudes, and lifestyle changes

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13
Q

Innovators

A

2% of the population

Want to be the first to try something new

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14
Q

Early adopters

A

14%, very interested in the program, a little more cautious
Often considered opinion leaders
Mass communication

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15
Q

Early majority

A

34%, interested but need a little push

Need external motivation

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16
Q

Late majority

A

34%, skeptical about program

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17
Q

Late adopters

A

16%, not interested in program

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18
Q

4 Ps of Marketing

A

Product
Price
Placement
Promotion

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19
Q

Implementation definition

A

Initiating the activity, providing assistance to it, problem solving issues, and reporting on progress

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20
Q

Phases of Program Implementation

A
  1. Adoption of the program
  2. Identifying and prioritizing the tasks
  3. Establish a system of management
  4. Putting plans into action
  5. Ending or sustaining the program
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21
Q

3 Main Implementation Strategies

A

Pilot testing
Phase-in
Total program

22
Q

Informed consent components

A 
Explain nature and purpose of program
Any risks 
Benefits 
Alternative programs
Make sure they know they can stop at any time
23
Q

Omission

A

Not doing something you should do

24
Q

Commission

A

Doing something you should not do

25
Q

1 Strategy for successful implementation

A

Plan

26
Q

Citizen participation

A

Mobilization of citizens for the purpose of undertaking activities to improve the condition of something in the community

27
Q

Community capacity

A

Characteristics of communities that affect their ability to identify, mobilize, and address social and public health problems

28
Q

Community development

A

Create economic and social progress for the whole community

29
Q

Grassroots participation

A

efforts of people taking collective action on their own behalf

30
Q

Macro practice

A

methods of professional change that deal with issues beyond the individual, family, and small groups

31
Q

Social capital

A

Relationships in a community that promote trust and mutual benefit

32
Q

Categories of Community organization

A

Locality development: seeks community change through broad participation from community
Social planning: focused on problem solving, typically from an outside expert
Social action: increasing community’s problem solving ability and achieving concrete changes

33
Q

Gatekeepers

A

Individuals who control the political climate of the population

34
Q

Executive participants

A

Initial group of people affected by the health problem

35
Q

Task force

A

Group of doers that is not ongoing but brought together due to a strong interest in an issue

36
Q

Coalition

A

Formal alliance of organizations that come together to work for a common goal

37
Q

Community building

A

Stresses the identification, nurturing, and celebration of community assets

38
Q

Primary building blocks

A 
Personal income
Individual businesses
Citizens associations
Cultural organizations 
Skills and abilities of residents
Newspaper, TV, radio
39
Q

Secondary building blocks

A

Higher education institutes
Hospitals
Libraries
Parks

40
Q

Potential building blocks

A

Welfare expenditures

Public information

41
Q

Two phases in goal setting process

A

ID the priorities

Use priorities to write the goals

42
Q

Formative Evaluation

A

measurement of the process used to improve the quality of the effort

43
Q

Summative evaluation

A

Comparing the outcomes of the process to earlier stated goals

44
Q

Development sequence of small groups

A 
Forming: orientation 
Storming: members will have different opinions 
Norming: everybody knows their roles
Performing
Adjourning or reforming
45
Q

5 Characteristics of effective team

A 
Cohesiveness
Trust
Selecting high performance norms
Cooperation
Interdependence
46
Q

5 Components of Canned Program

A 
Participant's manual
Instructor's manual
Audiovisual materials
Training for instructors
Marketing
47
Q

8 Ways of financing a program

A 
Participant fee 
Third party support
Cost sharing
Cooperative agreements
Sponsorship
Grants/gifts
Combining sources
Preparing and monitoring a budget
48
Q

Pretesting

A

Making sure planners are on track with consumer preferences before launching campaign. Should always be completed with members of the priority population.

49
Q

Logic model

A

Systematic and visual way to present relationships among resources, activities, and changes you hope to achieve

50
Q

Logic models include 3 components

A

Inputs: resources
Outputs: activities or interventions
Outcomes: intended results

51
Q

Audit

A

Review and confirmation that financial reports are accurate.
Internal: frequent and ongoing by someone in the organization
External: usually once a year by qualified accountant

52
Q

Concerns with implementation

A

Safety/medical concerns
Ethical issues
Legal concerns
Procedures for record keeping (anonymity and confidentiality)
Procedural/participant’s manual to ensure everyone understands the program and to avoid type 3 error - failure to implement properly

Health Promotion (3 decks)

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