Health in the Media Flashcards
Mass media communication(from lecture)
The spreading of messages from one source to a large number of receivers.
Mass media communication(from textbook)
The spreading of messages from one person or a group to large numbers of people via media.
What are 3 primary purposes of mass communication?
- Inform
- Persuade
- Entertain
Social Cognitive Theory(SCT)
Individuals learn by observing and modeling others behavior.
2 external factors impacting SCT
- modeling
- reinforcement
2 internal factors impacting SCT
- self-efficacy
- identification
Cultivation Theory
Regular exposure to media affects, attitudes, beliefs, and judgement of reality.
3 conditions that predict when mass media messages will have the most impact according to the cultivation theory:
- Messages are consistent
- People consume large amounts of media
- People have limited knowledge about the topic
Agenda Setting
Media shapes what issues get talked about– What does and doesn’t get covered.
Framing Theory
Media shapes how we talk about issues– How the issues are talked about
Entertainment Education
Intentional placement of educational content in entertainment messages.
Third-person Effect
Perception that one is less susceptible to the effects of media portrayals than others.
What is pathologizing the human body?
Making natural functions seem weird and unnatural.
Effects of media exposure on Ideal body types: Women
- body dissatisfaction
- internalization of thin ideal
- eating disorder
Effects of media exposure on Ideal body types: Men
- Depressed feelings
- Have muscle dissatisfaction
Media portrayals of sex
- implications of sex have doubled
- not a lot of depictions of safer sex
- humiliating or humorous
- Boys»Ravenous
- Girls»Responsible for sexual protection
Changes in Media portrayals of sex
- same-sex couples
- decrease in the amount of teen sex
- fewer acts of sexual aggression
Influence of Media portrayals of sex on adolescents
- rely on inadequate sources
Consequences: - Morphs large media consumption into real-life choices
- having sex at a younger age
Influence of alcohol advertisements on youth
- An increase in product of advertisement and views have increased
- Media exposure can lead to youth drinking heavily at an early age
Direct-to-Consumer (DCT) advertising
Marketing aimed towards consumer when access to product is needed
Entertainomercials
Sales pitches that resemble entertainment programming.
Media Literacy
Awareness and skills that allows a person to evaluate media content in terms of what is realistic and useful.
How are people with mental health conditions typically portrayed? What are the negative real-world effects?
- Wild, untidy, violent, and dangerous
- People won’t seek out help because it is “socially unacceptable”
How are people with disabilities portrayed?
- Often underrepresented in the media and are misrepresented
- “disadvantaged,” “unhealthy victims.”
How are non-heterosexual individuals and couples typically portrayed in media?
- “less valid”
- “less normal”
How does violent media relate to violent thoughts, feelings, and behaviors?
- Increased risk of aggressive thoughts, feelings, appraisals, and behaviors
- less emotional reaction to onscreen violence than others
- have higher than average levels of cortisol
- diminished interpersonal trust
Happy Violence
Unrealistic effects of violence. It is “cool, swift, painless, and always leads to a happy ending.”
Example: “people run through machine gun fire and are left unscathed.”
