Health in the Media

Question 1

Mass media communication(from lecture)

Answer 1

The spreading of messages from one source to a large number of receivers.

Question 2

Mass media communication(from textbook)

Answer 2

The spreading of messages from one person or a group to large numbers of people via media.

Question 3

What are 3 primary purposes of mass communication?

Answer 3

1. Inform
2. Persuade
3. Entertain

Question 4

Social Cognitive Theory(SCT)

Answer 4

Individuals learn by observing and modeling others behavior.

Question 5

2 external factors impacting SCT

Answer 5

• modeling

- reinforcement

Question 6

2 internal factors impacting SCT

Answer 6

• self-efficacy

- identification

Question 7

Cultivation Theory

Answer 7

Regular exposure to media affects, attitudes, beliefs, and judgement of reality.

Question 8

3 conditions that predict when mass media messages will have the most impact according to the cultivation theory:

Answer 8

1. Messages are consistent
2. People consume large amounts of media
3. People have limited knowledge about the topic

Question 9

Agenda Setting

Answer 9

Media shapes what issues get talked about– What does and doesn’t get covered.

Question 10

Framing Theory

Answer 10

Media shapes how we talk about issues– How the issues are talked about

Question 11

Entertainment Education

Answer 11

Intentional placement of educational content in entertainment messages.

Question 12

Third-person Effect

Answer 12

Perception that one is less susceptible to the effects of media portrayals than others.

Question 13

What is pathologizing the human body?

Answer 13

Making natural functions seem weird and unnatural.

Question 14

Effects of media exposure on Ideal body types: Women

Answer 14

• body dissatisfaction
• internalization of thin ideal
• eating disorder

Question 15

Effects of media exposure on Ideal body types: Men

Answer 15

• Depressed feelings

- Have muscle dissatisfaction

Question 16

Media portrayals of sex

Answer 16

• implications of sex have doubled
• not a lot of depictions of safer sex
• humiliating or humorous
• Boys»Ravenous
• Girls»Responsible for sexual protection

Question 17

Changes in Media portrayals of sex

Answer 17

• same-sex couples
• decrease in the amount of teen sex
• fewer acts of sexual aggression

Question 18

Influence of Media portrayals of sex on adolescents

Answer 18

• rely on inadequate sources
  Consequences:
• Morphs large media consumption into real-life choices
• having sex at a younger age

Question 19

Influence of alcohol advertisements on youth

Answer 19

• An increase in product of advertisement and views have increased
• Media exposure can lead to youth drinking heavily at an early age

Question 20

Direct-to-Consumer (DCT) advertising

Answer 20

Marketing aimed towards consumer when access to product is needed

Question 21

Entertainomercials

Answer 21

Sales pitches that resemble entertainment programming.

Question 22

Media Literacy

Answer 22

Awareness and skills that allows a person to evaluate media content in terms of what is realistic and useful.

Question 23

How are people with mental health conditions typically portrayed? What are the negative real-world effects?

Answer 23

• Wild, untidy, violent, and dangerous

- People won’t seek out help because it is “socially unacceptable”

Question 24

How are people with disabilities portrayed?

Answer 24

• Often underrepresented in the media and are misrepresented

- “disadvantaged,” “unhealthy victims.”

Question 25

How are non-heterosexual individuals and couples typically portrayed in media?

Answer 25

• “less valid”

- “less normal”

Question 26

How does violent media relate to violent thoughts, feelings, and behaviors?

Answer 26

• Increased risk of aggressive thoughts, feelings, appraisals, and behaviors
• less emotional reaction to onscreen violence than others
• have higher than average levels of cortisol
• diminished interpersonal trust

Question 27

Happy Violence

Answer 27

Unrealistic effects of violence. It is “cool, swift, painless, and always leads to a happy ending.”

Example: “people run through machine gun fire and are left unscathed.”