Health Campaigns Flashcards
1
Q
Health Campaigns
A
2
Q
What is the primary goal of health campaigns?
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3
Q
5 guidelines exemplary health campaigns follow
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4
Q
4 steps to planning a health campaign
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5
Q
Step 1
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6
Q
Step 2
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7
Q
Step 3
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8
Q
Step 4
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9
Q
Psychological Resistance Theory
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10
Q
Elaboration likelihood model(ELM)
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11
Q
The Real Cost Success
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12
Q
Nudging
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13
Q
Institutional Review Board
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14
Q
Knowledge gap hypothesis
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15
Q
Digital divide
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16
Q
Social Capital
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17
Q
Tailored messages
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18
Q
Social Marketing Approach
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19
Q
4 P’s of Social Marketing
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20
Q
Health Belief model
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21
Q
Theory of Reasoned Action
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22
Q
Transtheoretical Model
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23
Q
Message Framing
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24
Q
Narrative Messages
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25
EPPM
26
What do they look like in a real Health Campaign
27
Steps to design and implement a health campaign
28
What does it mean to pilot a health campaign message
29
Gatekeepers
30
Pretest-protest design
31
2 types of studies you can use to evaluate campaign effectiveness using this type of design?
32
Critical-cultural approach
33
Scapegoat
34
Collective efficacy
35
Community capacity
36
Source homophily
37
Shocking messages
38
3 issues health providers keep in mind from a critical-cultural perspective?
39
3 guidelines for using emotional appeals?
