Health Campaigns Flashcards

1
Q

Health Campaigns

A
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

What is the primary goal of health campaigns?

A
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

5 guidelines exemplary health campaigns follow

A
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

4 steps to planning a health campaign

A
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Step 1

A
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Step 2

A
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Step 3

A
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Step 4

A
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Psychological Resistance Theory

A
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Elaboration likelihood model(ELM)

A
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

The Real Cost Success

A
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Nudging

A
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Institutional Review Board

A
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Knowledge gap hypothesis

A
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Digital divide

A
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Social Capital

A
17
Q

Tailored messages

A
18
Q

Social Marketing Approach

A
19
Q

4 P’s of Social Marketing

A
20
Q

Health Belief model

A
21
Q

Theory of Reasoned Action

A
22
Q

Transtheoretical Model

A
23
Q

Message Framing

A
24
Q

Narrative Messages

A
25
Q

EPPM

A
26
Q

What do they look like in a real Health Campaign

A
27
Q

Steps to design and implement a health campaign

A
28
Q

What does it mean to pilot a health campaign message

A
29
Q

Gatekeepers

A
30
Q

Pretest-protest design

A
31
Q

2 types of studies you can use to evaluate campaign effectiveness using this type of design?

A
32
Q

Critical-cultural approach

A
33
Q

Scapegoat

A
34
Q

Collective efficacy

A
35
Q

Community capacity

A
36
Q

Source homophily

A
37
Q

Shocking messages

A
38
Q

3 issues health providers keep in mind from a critical-cultural perspective?

A
39
Q

3 guidelines for using emotional appeals?

A