Health Communications Week 2 Flashcards
What in Fundamental Case Theories?
An explanation for health disparities
What are 4 key components that all social causes of health inequities have in common?
- They influence multiple disorders, diseases and health outcomes
- There are multiple risk factors that affects disease outcomes
- Related to access to resources that could impact a person’s ability to avoid health risks or treatment of health problems
- They result in continuous health inequities across time, no matter the improvement in the medical field.
What are the causes of health disparity?
-Influence multiple diseases, disorders, and health outcomes
-Affects disease and health outcomes through risk factors
-Involves access to risk factors that assist in avoiding health risks to minimizing the severity of health problems
-Result in continued health disparity across time, regardless of improvements in medicine/treatments
What is health communication?
Health communication is the spread of information about health to influence perspectives, opinions, and/or behaviors
What are the broad groups of health communication?
Interpersonal, Mass Media, and Computer mediated
What is Interpersonal
patient/family
family/family
doctor/patient
friends/friends
What is mass media?
Health news
Pharmaceutical ads
Public service announcements
Policy communication
What is Computer mediated?
Social media
Websites
Online communities
EHR’s
Why is health communication important?
Health communication is important because it allows people to learn and understand about how to improve their health. Effectively communicating this is very important due to the potential for noise. Reasons for this is to have the most relevant information available, be able to communicate with different groups of people, find the best ways to persuade people, and determine how the target audience should react.
What are the steps to the transactional model of communication
- Encoding, 2.Channel,3.Reciever
What is encoding?
Take thoughts and externalize/express them with context
Sends a message
What is channeling?
How is the message being carried
Thoughts to message
Choosing which channels are appropriate, which channels are effective
What is receiving?
What does this message mean
How is it understood
What is noise?
anything that makes the encoding or decoding process more difficult. Distracts or distorts the message that’s being sent and ultimately interrupts the communication process.
How can we reduce noise?
Use theory to understand how people decode and encode messages
Be cautious of the use of language and symbols that we use in our messages
