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Yonsei > Health comm 2 > Flashcards

Health comm 2 Flashcards

1
Q

when did reality TV start?

A

2000’s

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2
Q

3 characteristics of reality TV

A

cost effective, unscripted, non celebrity

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3
Q

it has greater effects on perceptions and beliefs than soap operas

A

reality TV

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4
Q

lowering of women’s body satisfaction

A

body dysmorphia

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5
Q

body dysmorphya leads to:

A

cosmetic enhancement and eating disorders

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6
Q

theories to predict effects of reality TV

A

cultivation, social comparison, social cognitive

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7
Q

accumulation of exposure leads to acceptance of portrayed beliefs belongs to which theory?

A

cultivation theory

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8
Q

comparing and making judgements belongs to which theory?

A

social comparison

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9
Q

we learn from watching others and replicate rewarded behaviour belongs to which theory?

A

social cognitive

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10
Q

which is the most accurate theory to predict the effects of reality TV

A

social cognitive

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11
Q

“watching a minority group leads to less predjudice against them”

A

parasocial contact hypothesis

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12
Q

deceptive health patterns on TV

A

no excersice, unhealthy eating habits, violence doing little harm, no common health issues

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13
Q

HBM stands for…

A

health belief model

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14
Q

tried to explain the failure of health campaigns in the 50’s

A

HBM

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15
Q

HBM is part of which theory?

A

value expentancy theory

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16
Q

it is used to guide health campaign design

A

HBM

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17
Q

elements of value expentancy theory that predict behaviour

A

value or impact of an outcome + probability

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18
Q

HBM constructs

A 
susceptibility
severity
benefits
barriers
self efficacy
cues to action
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19
Q

elements of perception of threat

A

suceptibility

severity

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20
Q

elements of recommended action

A

benefits

barriers

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21
Q

perception of threat + recommended action =

A

cost benefit analysis

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22
Q

lielihood of being affected by a health issue

A

suceptibility

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23
Q

how bad would it be if something happened?

A

severity

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24
Q

beliefs that recommended actions will have positive health impacts

A

percieved benefits

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25
Q

types of perceived benefits

A

health
financial
social

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26
Q

belief that recommended action brings negative consequences

A

barriers

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27
Q

types of barriers

A

physiological
time
financial

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28
Q

self confidence in one’s own ability to perform the recommended behaviour

A

self efficacy

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29
Q

ways self efficacy develops

A

mastery experience
vicarious experience/social modeling
verbal persuation
improving physical/emotional state

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30
Q

what is mastery experience?

A

experience of being succesful

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31
Q

what is vicarious experience?

A

learn from watching other people.

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32
Q

requisite for vicarious experience to work

A

identify with the model

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33
Q

triggers that make people start a behaviour once they are phsicologycaly ready

A

cues to action

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34
Q

types of cues to action

A

internal cues

environmental

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35
Q

types of environmental cues to action

A

media
social comparison
external promotion

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36
Q

criticism of HBM

A

not enough variables

doest specify relationship between variables

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37
Q

instinctive need to share emotionally-charged events

A

social sharing of emotion

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38
Q

most shared content on social media

A

humor

emotion evoking

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39
Q

prochaska and diclemente wrote which theory?

A

trans theoretical model

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40
Q

TTM was primarily thought of as…

A

helping to quit smoking

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41
Q

integrated 300 theories into 1 regarding change

A

trans theoretical model

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42
Q

TTM asumptions

A

no single theory can explain behaviour change
change takes time and stages
messages become effective depending on the stage

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43
Q

stages of change according to TTM

A 
precontemplation
contemplation
preparation
action
maintenance
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44
Q

extra stage of change

A

termination

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45
Q

characteristics of precontemplation

A

6 months before action
aware/unaware of problem
thinks change is not important tried and failed

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46
Q

action tendency of precontemplation

A

avoid it, resistant to change

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47
Q

characteristics of contemplation

A

will change behaviour within 6 months
thining about it
weighting pros & cons

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48
Q

characteristics of preparation

A

plan making

action within 1 month

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49
Q

action tendency of preparation

A

seek information

plan action

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50
Q

action stage characteristics

A

behaviour change for less than 6 months

51
Q

maintentace characteristics

A

6+ months

focus on preventing relapse

52
Q

process of going to a previous step

A

relapse

53
Q

stage with 0 temptation to relapse

A

termination

54
Q

what is the cognitive appraisal theory of emotion?

A

Emotions arise due to cognitive appraisal of the environment

55
Q

what is compassion?

A

understanding + willingness to help

56
Q

difference between compassion and sympathy?

A

sympathy doest involve willingness to help

57
Q

most effective emotion for ads

A

moderate guilt

58
Q

emotion created by the offence against status quo

A

guilt

59
Q

emotion created by the offence against a personal standard

A

shame

60
Q

processes that help people go from precontemplation to contemplation

A

consiousness raising
environmental reevaluation
self reevaluation

61
Q

what involves consiousness raising?

A

awareness of causes, consequences and cures of a diseases

62
Q

what involves social reevaluation?

A

considering how behaviour affects others
becoming a role model
family intervention

63
Q

what involves self reevaluation?

A

bahaviour change is an important part of one’s identity

64
Q

processes that help people go from contemplation to action

A

self liberation

social liberation

65
Q

what is self liberation?

A

making a public commitment to change

66
Q

what is social liberation?

A

realizing social norms are changing toward supporting a behaviour

67
Q

processes that help people go from action to maintenance

A

counterconditioning
stimulus control
contingency management
helping relationships

68
Q

what is counterconditioning when getting into the maintenance stage of a new habit??

A

learning healthier alternatives to behaviour and thoughts

69
Q

what involves stimulus control when getting into the maintenance stage of a new habit?

A

removing triggers

70
Q

what involves contingency management when getting into the maintenance stage of a new habit?

A

rewards or punishments

71
Q

idea, practice or object that is perceived as new by an individual or unit

A

innovation

72
Q

process by which info is communicated

A

difussion

73
Q

disemination

A

systematic effort to diffuse info

74
Q

types of difussion

A

passive

active

75
Q

factors that ease difussion

A 
compatibility
apparent advantage
complexity
observability
triability
76
Q

what happens when an innovation is not completely compatible?

A

reinvention

77
Q

theory by rogers

A

type of customers

78
Q

characteristics of the categories of customers (5)

A 
only for succesful innovations
mutually exclusive
exhaustive
innovation specific
social system specific
79
Q

characteristics of innovators (4)

A

risk takers
rich
social
networked with creators

80
Q

characteristics of early adopters (5)

A 
opinion leaders
young
high social status
rich 
educated
81
Q

characteristics of early majority (3)

A

deliberate
avobe average social status
not opinion leaders

82
Q

characteristics of late majority (4)

A

risk averse
peer pressured
below avergage social status
no money

83
Q

characteristics of laggards (4)

A

aversion to peer pressure
traditional
antisocial
low social status

84
Q

how are the campaign for innovators?

A

highlight newness

85
Q

how are the campaign for early majority?

A

highlight pros and provide reasurance

86
Q

how are the campaign for late majority?

A

emphasize popularity

benefits evidence

87
Q

how are the campaign for laggards?

A

emphasize compatibility with tradition
not show persuasive intent
narrative presuasion

88
Q

core target customer categories of a health campaign

A

late majority and laggards

89
Q

author of trans theoretical model?

A

prochaska & diclemente

90
Q

example of an innovation taking a long time to diffuse

A

vitaminc C and scurvy

91
Q

steps on the difussion process (6)

A 
innovation development
dissemination
adoption
implementation
maintenance
institutionalization
92
Q

3 Types of knowledge that influence adoption of an innovation

A

awareness knowledge
procedural knowledge
principles knowledge

93
Q

what is awareness knowledge?

A

awareness of existance

94
Q

what is procedural knowledge?

A

know how to use an innovation

95
Q

what is principles knowledge?

A

know how it works

96
Q

primary motivational system for human beings

A

emotion

97
Q

discrete emotions theory

A

Fundamental ten core emotions human beings experience

98
Q

core emotions

A 
sadness
happiness
anger
shame
guilt
disgust
contempt
compassion
hope
surprise
envy
99
Q

what does the discrete emotional theory mean by discrete?

A

each emotion is separate, unconnected and distinct

100
Q

who is the author of the cognitive appraisal of emotios theory?

A

lazarus

101
Q

The person-environment relationship is called

A

core relational theme

102
Q

Arise from a situation that are different from what we “want” (our goals)

A

goal incongruent emotions

103
Q

list of goal incongruent emotions

A 
shame
guilt
anger
fear
sadness
disgust
envy
104
Q

anger core relational theme

A

offense against me and mine

105
Q

action tendency of anger

A

attack

106
Q

fear core reational theme

A

Facing an immediate, concrete, and overwhelming (physical) danger or threat to well-being

107
Q

action tendency of fear

A

avoid, escape

108
Q

sadness core relational theme

A

Having experienced irrevocable loss

109
Q

sadness action tendency

A

inaction and withdrawal

110
Q

emotion that is learned during childhood

A

guilt

111
Q

“Having transgressed a (socially constructed, learned) moral imperative, the internalized values about right and wrong

A

guilt core relational theme

112
Q

guilt action tendency

A

compensate
seek punishment
deny control

113
Q

source of ego-ideal

A

parents

114
Q

shame action tendency

A

hide the action

try to not do it again

115
Q

“Taking in or being too close to an indigestible object or idea (metaphorically speaking”

A

discust core relational theme

116
Q

disgust action tendency

A

avoidance

117
Q

envy core relational theme

A

“Wanting what someone else has”

118
Q

envy action tendency

A

try to get the possesion

attack

119
Q

happiness core relational theme

A

“Making reasonable progress toward the realization of a goal”

120
Q

action tendency of happiness

A

share

121
Q

hope core relational theme

A

Having a positive outlook in negative condition

122
Q

hope action tendency

A

remain inspired, action

123
Q

Instinctive human need to share emotionally-charged events

A

social sharing of emotion

Yonsei (3 decks)

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