Health Behaviour 2

Question 1

An integrative model for targeted intervention

Answer 1

1) MUST specify the behaviour to be changed
2) understand the nature of the behaviour and underpinning influences
3) choose behaviour change technique matched to diagnosis ( eg prescriptions)

Question 2

Why don’t people behave in ways that promote better health ?

Answer 2

1) lack of capability ( lack of knowledge or skills) - both psychological and physical capability.
2) insufficient opportunity ( issues around time , social factors , resources )
3) lack of motivation : because healthy behaviours are usually difficult boring or unpleasant while unhealthy behaviours are usually enjoyable or meet immediate needs.

Question 3

What does the COM-B model state ?

Answer 3

The three factors that affect a persons willingness to change their behaviour :

1) motivation
2) capability ( psychological and physical )
3) opportunity ( resources , time , availability )

Question 4

What does the nudge theory suggest

Answer 4

• based on the idea that 80% of human behaviour is automatic , with people respirating to the cues in the environment that unconsciously shape their choices

Question 5

How can nudge be used to promote healthy behaviours ?

Answer 5

• placing a fruit bowl on the front counter in a school canteen to encourage children to buy more fruit

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