HC 6

Question 1

What is implicit memory?

Answer 1

Influence of memory of behaviour, but without remembering the relevant experience or without awareness of influence of that experience on current behaviour.

Question 2

What is the long-term memory?

Answer 2

Explicit:
-Semantic= fast and general knowledge
-Episodic= personal experiences

Implicit:
-Procedural= motor and cognitive skills
-Priming= enhanced identification of stimuli
-Conditioned responses

Question 3

Should we do advertising on implicit or explicit memory?

Answer 3

Some evidence suggests explicit recall may underestimate the effect of advertising on memory.