Handout 8 Flashcards
in a general sense is the
method of creative and systematic work conducted
to gather new information and mobilize the available
or stock knowledge.
Research and development
It must present an
original, new, or unique concept meeting
the specific or general objectives set.
It must be novel
It must present a product of
original ideas in the artistic sense, professional
enough to standout. Starbucks offers its drink and
service as an example of developing a product from a
creative sense.
It must be creative
It must not be predictable and
incalculable. A business must stand out to remain
competitive in the market.
It must be uncertain.
Doing
research and development must follow a set of
planning or system processes. Every business will fail
without following a thorough process.
It must be systematic and methodical
It must
produce a result that is not definite, and it must
welcome possible development or transition of
studies through reaching the market and being able
to reproduce it accordingly.
It must be transferable or reproducible.
This type of research is being
conducted by producing new knowledge orenhancing
stock or available knowledge through observable facts
and existing events
Basic research
This type of research has the
same concept as basic research. The only difference is that this focuses on meeting set goals or objectives. This is also being used to solve any possible
problems or give solutions to any market needs and
develop new technologies that will help in doing so.
Applied research
This type of research is being conducted to fully understand the causeand-effect situation of two (2) variables that can help develop additional knowledge
Experimental research
This can be done by using the SCAMPER model
Creating new ideas or ideation
It is a tool being used to produce new product ideas.
SCAMPER model
After coming up with ideas, write everything and do product or service validation,
which will help you assess whether the product or service you will introduce will be somehow
worth the time, effort, and money.
Researching
This can be done through a hand-drawn sketch with specific details of the product and service, including its features and functions. An entrepreneur usually does this by drafting the idea or writing an outline of the product/s or service/s he’ll offer along with the details of why he came up with this idea
Planning
In this part, an entrepreneur will create a sample of the planned idea. This is done by creating numerous samples until you develop the version you are satisfied enough to introduce
to the market
Prototyping
After creating the prototype, the entrepreneur will now look for the possible sources of materials and people or companies that can help manufacture the supplies. Another
term is “building your supply chain”, which means evaluating the vendors, activities, and resources to manufacture the product or start the service to provide and deliver it to the
customers, the sooner, the better.
Sourcing
This will reflect all the expenses in manufacturing and delivering the product or service.
Costing
This usually serves as a catching phrase to make the product or service known. Some consider this as a tagline or slogan.
Mantra