Handout 6 Flashcards
the process of determining whether a business idea is doable. This is done as the preliminary evaluation to see whether a business idea is worth pursuing. It exists to investigate and critique the quality and distinction of a proposed business
Feasibility analysis
This will evaluate the product or service of a new venture being proposed, as this is what matters the most when starting a business. It has two (2) components to support the analysis. These are the product/service desirability and demand.
Product/service feasibility analysis
a group of those firms or businesses
producing the same product or services.
industry
the minimal portion of the industry in which it appeals,
target market
this feasibility assesses the overall possible engagement of these two. This analysis focuses on determining the industry and target market attractiveness.
Industry/target market feasibility analysis
An up-to-date industry is advantageous. People nowadays are into what is new to their eyes and ears. Since the market’s needs change from time to time, entrepreneurs must always give the latest.
Young rather than old
Developing ventures are more appealing than those already in their diminishing stage and yet to be developed. Change is bound to happen whether people want it or not. The only choice is to adapt or to be left out.
Early rather than late in their life cycle
____ industry is the kind of industry that stands alone, and no enterprise can influence its evolution and direction, while the ____ industry is the one that is being dominated by some businesses.
Fragmented rather than concentrated
Compared to industry attractiveness that focuses on the enterprise itself or its appealing performance, this focuses on knowing the feasible market. It is finding a suitable and enough large market to propose the business but small to avoid large competitors as they are only starting.
Target Market Attractiveness
This is the analysis that exemplifies the organizational capabilities to be launched. It determines the sufficiency of its management expertise, organizational competencies, and resources.
Organizational feasibility analysis
This is the call for honesty regarding self-assessments, as this will determine the ability of the management team, whether it is a sole entrepreneur or a large one.
Management prowess
This one determines if a venture being proposed has enough resources to be pushed through. This one focuses on non-financial matters such as specialized skills.
Resource sufficiency
This is the last but one of the most important components of the
Feasibility Analysis. This attests if a business being proposed has total start-up cash or the money needed to operate.
Financial feasibility analysis
This tool will exemplify the product or service idea and its description, along
with a concept statement introduced to a panel of industry experts and potential customers to get enough feedback from them
Doing a concept test
it is important to know if the product, service, or business will be an appealing subject to the consumers. This can be conducted through an actual interview or a survey to get customers’ reactions regarding what an entrepreneur will offer.
Talking face-to-face with potential customer