Handout 2 Flashcards
A ______ hotel operation has clear benefits and disadvantages. While the hotel benefits from recognition of the brand name by consumers , an established business model, and national marketing, the owner depends on that brand name for its business.
Franchised
This hotel ownership gives an owner the most freedom but with the biggest risk.
privately owned and operated
These hotels are privately owned, but the physical hotel building belongs to another.
Leased
While the trend for new hotels is to open as franchises, existing hotels frequently go to the managed route.
Managed
It involves implementing a well-defined enterprise strategy into key business goals .
Strategic Planning
The basis of this management practice is to understand a customer’s needs and desires and simultaneously satisfy them adequately by collecting relevant data for an enterprise to understand the customers.
Customer Relationship Management
It is a set of management tools and techniques designed to improve the capability of the business process by reducing the likelihood of error.
Six Sigma
It is a continuous process of measuring the company’s systems, processes, and products and comparing them with successful competitors or establishments in the same field.
Benchmarking
It represents a radical change in the business process system to achieve a significant increase in productivity and quality and in shortening the length of the production process or provision services.
Re-Engineering Business Processes
is a popular and most-used management approach in different sectors.
Outsourcing
This management approach aims to harmonize all factors involved in producing goods and services - suppliers , manfacturers , distributors, dealers, and customers - emphasizing timely, complete, effective satisfaction of their needs.
Supplier Relationship Management
It is a system whose purpose is to improve the management of an enterprise based objective evidence and evaluation of all economic events in the enterprise.
Controlling as a Management Tool
It mantains a hotel’s appearance, sanitation, and cleanliness.
HouseKeeping Department
This is also known as the guest service department, which is the first point of contact for the guests when booking with the hotel.
Front Office Department
This department looks after serving food and drinks to guests in hotel, restaurants, cafes, and bars.
Food and Beverage Department