Habu Positioning + Partners

Question 1

AMC

Answer 1

Amazon Marketing Cloud (AMC) is a data clean room solution provided by Amazon Ads that allows advertisers to analyze and utilize data from various sources, including Amazon’s ecosystem. LiveRamp’s integration with Amazon Web Services (AWS) complements AMC by connecting data from the AWS cloud environment, making it directly usable for measurement within AMC and for activation within Amazon DSP.

Question 2

FAA

Answer 2

Facebook Advanced Analytics, as it was known until recent updates, referred to a set of analytical tools offered by Facebook (now Meta) to help businesses and individuals understand and optimize their engagement on the platform. It’s part of Facebook’s broader suite of business tools, designed to provide deep insights into user interactions, campaign performance, and audience behavior.

Question 3

ADH

Answer 3

Ads Data Hub

Google’s analytics platform for advertising effectiveness review.

Google’s Ads Data Hub (ADH) is a platform enabling advertisers to analyze Google ad performance data securely. It allows the merging of advertiser data with Google’s detailed ad exposure data, providing insights into ad campaign effectiveness and consumer interactions with ads across Google services.

LiveRamp’s integration with ADH leverages RampIDs for linking advertiser data with Google’s exposure data. This process involves sending data to LiveRamp, which matches it with Google-encoded RampIDs, and then delivers it back into the advertiser’s specified BigQuery locations. It ensures consumer privacy protection and gives advertisers full control over their data.