Data Terms + Acronyms Flashcards

1
Q

CTV IDs

A
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2
Q

IFAs

A
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3
Q

Mobile IDs

A
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4
Q

MAIDs

A
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5
Q

IDFAs

A
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6
Q

AAIDs

A
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7
Q

PII

A

Personally Identifiable Information

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8
Q

PHI

A

Protected Health Information

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9
Q

TEE

A

Trusted Execution Environment

Often used in the context of Clean Rooms

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10
Q

UDF

A

User Designated Field

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11
Q

1P Data

A
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12
Q

2P Data

A
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13
Q

3P Data

A
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14
Q

Attribute

A
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15
Q

Transactional

A
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16
Q

Identity

A
17
Q

Aggregate Data

A

Think reporting dashboard and centralized views of data
Tells a pointed story like ROI

18
Q

Disaggregate Data

A

Data logs
Rows
Raw data files like CSVs

19
Q

Data Spine

A