Data Terms + Acronyms Flashcards
1
Q
CTV IDs
A
2
Q
IFAs
A
3
Q
Mobile IDs
A
4
Q
MAIDs
A
5
Q
IDFAs
A
6
Q
AAIDs
A
7
Q
PII
A
Personally Identifiable Information
8
Q
PHI
A
Protected Health Information
9
Q
TEE
A
Trusted Execution Environment
Often used in the context of Clean Rooms
10
Q
UDF
A
User Designated Field
11
Q
1P Data
A
12
Q
2P Data
A
13
Q
3P Data
A
14
Q
Attribute
A
15
Q
Transactional
A
16
Q
Identity
A
17
Q
Aggregate Data
A
Think reporting dashboard and centralized views of data
Tells a pointed story like ROI
18
Q
Disaggregate Data
A
Data logs
Rows
Raw data files like CSVs
19
Q
Data Spine
A
