habits / breaking habits Flashcards
what did William James say about habits?
- most of our behaviour (about 99%) is habitual
- product of habits and becomes routine
why study anything else?
- maybe researchers are biased towards ‘agentic’ accounts of behaviour
- Mazar and Wood (2022) suggest people are
- we like to believe we act on conscious decision making
- but really a lot behaviour could be due to habits (more automatic than conscious)
what are habits?
- strong associations (in memory) between contexts and response
- have developed through repetition
- don’t just appear
–> build up and are created over time - and by consequence:
–> relatively automatic responses to contexts that are insensitive to changes in the value or contingency of response outcomes
what are habits? (Verplanken, 2006)
- habit should not be equated with frequency of occurrence
- but rather should be considered as a mental construct involving features of automaticity
–> such as lack of awareness, mental efficiency, and being difficult to control
evidence for habits being strong associations between contexts and responses (Adriaanse et al., 2011)
- identify habits:
–> what would you usually snack on at home? (habitual response)
–> what snack would you eat if this was not available? (alternative response) - primed lexical decision task:
–> decide if a letter string is a word or non-word
–> prime = home
–> targets = responses that the participants had generated + filler items (e.g., stairs, clock, saddle, wheels)
results of Adriaanse et al. (2011)
- faster response time when habitual snack good was presented, compared to alternative snack food
- cue/prime word was ‘home’
- the prime word ‘home’ was associated with the habitual snack foods and so time to respond was quicker
do associations develop through repetition? (Wood, Quinn and Kashy, 2002)
- experience sampling
–> participants recorded what they were doing at the moment of the watch chime
–> the frequency with which they had performed the behavior in the past month
–> the extent to which they performed the behavior in the same physical location each time
–> the involvement of other people in the behavior (others involved vs. others not involved)
results of Wood, Quinn and Kashy (2002) - results
about 43% of actions were performed almost daily and usually in the same context
to what extent are habitual responses ‘automatic’?
- (some) criteria for establishing automaticity:
–> do not require deliberation
(i.e. are efficient)
–> occur outside conscious awareness
–> insensitive to changes in the value of the response
(i.e. are not dependent on people’s goals
–> are difficult to control
Aarts et a. (1997) - methods
- so strong habits remove the need for deliberation?
1. measure strength of cycling habits for 82 students
–> decide, as quickly as possible, how to travel for nine trips
–> the frequency of mentioning the bicycle served as a measure of habit
2. 16 descriptions of travel situations, each with 4 attributes:
–> weather conditions
–> weight of luggage
–> departure time
–> distance to the destination
3. favourability of using the bicycle in each travel situation
–> 1-10 scale
4. the number of attributes used to make decision were recorded
–> operationalised as how predictive attributes were of decision
results of Aarts et al. (1997)
- when cycling was a strong habit, less attributes are used
- more attributes used for weaker habits
–> people who aren’t habitual cyclists deliberate more, use available info and evaluate the specific context/scenario - less deliberation for stronger habits
Wood, Quinn and Kashy (2002)
- same study as before but with A NEW QUESTIONS
- what were you thinking about during this activity?
- whether they considered each behavior to be a habit
–> yes / no
results of Wood, Quinn and Kashy (2002) - new Qs
- for non-habitual behaviours = 70% of the time people are thinking of the behaviour
- for habitual behaviour, a lot less thinking of the behaviour is done
–> more likely to think of something else
–> 40% of the time we think of the habitual behaviour - think more for non-habitual behaviour
Neal et al. (2011) - are habits insensitive changes in the value of the response?
- ask about habit strength
- how frequently do you eat popcorn in the cinema? - study context
- cinema or meeting room
- either rate movie trailers in a fake theatre
OR
- rate adverts in a meeting room (bright lights etc…)
- EVERYONE gets a bag of popcorn - value of the response was manipulated
- popcorn was either fresh or stale (7 days old) - DV = how much popcorn do Ps eat?
results of Neal et al. (2011) - adverts
- don’t really eat the popcorn
–> doesn’t match the context - habits doesn’t really matter
- little bit more for the nicer popcorn
results of Neal et al. (2011) - trailers
- eat more than adverts group
- when the popcorn is nice more people eat it
–> habits aren’t really a factor - when it’s stale habits matter
–> habitual eaters eat more (taste doesn’t matter, just carry on as usual)
–> non-habitual eaters eat less for stale popcorn
(taste matters, more conscious, context matters)
habits aren’t just behaviour
- we also have mental habits
–> e.g. HINT (Habit Index of Negative Thinking) - ‘thinking negatively about myself is something…’
1. i do frequently
2. i do automatically
etc… - way of measuring HINT