H2

Question 1

Implicit attitudes

Answer 1

are attitudes that are at the conscious level, are deliberately formed and are easy to self-report.

Question 2

Moderator model

Answer 2

Under what circumstances do implicit measures predict consumer behaviour?

Question 3

Additive model

Answer 3

Do implicit attitudes predict consumer behaviour over and above explicit attitudes?

Question 4

Explicit attitudes

Answer 4

are attitudes that are at the unconscious level, are involuntarily formed and are typically unknown to us.