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COMM 223
> gyu questions from test bank that you messed up > Flashcards
gyu questions from test bank that you messed up Flashcards
Study These Flashcards
COMM 223
(13 decks)
Chapter 1: Marketing
session 2: swot
session 3: choosing when to start a business
session 2: part 2 (chapter 4: analyzing the marketing environment)
session 6: developing and managing products and services
gyu questions from test bank that you messed up
session 4: understanding consumer and business buyer behavior
session 5: segmentation, targeting, and positioning
Chapter 9: Brand Strategy and Management
chapter 10: pricing: understanding and capturing customer value
chapter 11: marketing channels
chapter 13: promotion
chapter 14: personal selling and sales promotion