Growth Hacking

Question 1

Bit Torrent Marketing Team story

Answer 1

New Product Marketing Manager work with Product team, Have a high visualise paid button, Write user review right after download the first torrent

Question 2

Growth teams

Answer 2

Must necessarily include members across a range of specialties and departments”

Question 3

Growth hacking process

Answer 3

Analyze, Ideate, Prioritise, Test

Question 4

Facebook meeting 2005, growth centric

Answer 4

Stop Noah Kagan about revenue,

Question 5

To discover the core value of their product or service

Answer 5

Growth teams need to adopt rigorous methods for probing into user behavior

Question 6

Everpix wrong strategy on increasing daily use of current user instead of the number of subscription

Answer 6

Right levers of growth at the right time.

Question 7

Produce dramatic lifts if you’re a young start-up.”

Answer 7

Then, as your user or customer base grows you can afford to experiment in more niche areas at once. As the number of customers grows, shifting toward a higher volume of tests of even the smallest changes can create big wins.

Question 8

Fundamental growth equation.

Answer 8

A simple formula that represents all of the key factors that will combine to drive your growth; in other words, your core set of growth levers.

Question 9

eBay the formula is

Answer 9

NUMBER OF SELLERS LISTING ITEMS × NUMBER OF LISTED ITEMS × NUMBER OF BUYERS × NUMBER OF SUCCESSFUL TRANSACTIONS = GROSS MERCHANDISE VOLUME

Question 10

Determine your essential metrics

Answer 10

is to identify the actions that correlate most directly to users experiencing the core value of your product

Question 11

「The North Star should be the metric that most accurately captures the core value you create for your customers.

Answer 11

Which of the variables in your growth equation best represents the delivery of that must-have experience you identified for your product?

Question 12

big successes in growth hacking come from a series of small wins, compounded over time.

Answer 12

Each bit of learning acquired leads to better performance and better ideas to test, which leads to more wins, ultimately turning small improvements into landslide competitive advantages.

Question 13

Optimal number of distribution channel

Answer 13

“It is very likely that one channel is optimal. Most businesses actually get zero distribution channels to work. Poor distribution—not product—is the number one cause of failure. If you can get even a single distribution channel to work, you have great business.

Question 14

ICE Scoring

Answer 14

Impact, Confidence, Ease

Question 15

language/market fit

Answer 15

which is how well the way you describe the benefits of your product resonates with your target audience, and channel/product fit, which describes how effective the marketing channels are that you’ve selected to reach your intended audience with your product

Question 16

“PRETEND YOU ARE DRIVING a car in the middle of a thunderstorm and you happen upon three people on the side of the road. One of them is a frail old woman, who looks on the verge of collapse. Another is a friend who once saved your life. The other is the romantic interest of your dreams, and this is a once-in-a-lifetime opportunity to meet him or her. You have only one other seat in the car.
Who do you pick up?

Answer 16

The old woman, of course. Then, give the car keys to your friend, and stay behind with the romantic interest to wait for the bus!

Question 17

Hotmail： In order to tap into viral quality of web products,

Answer 17

they added a simple tagline “P.S.: Get your free email at Hotmail” in all their communications. This simple P.S. message improved their matrix many-fold.

Question 18

P&G‘s Febreze communication

Answer 18

Changed from “Cleans bad smell out of fabrics for good” to “for freshness that surrounds you like never before”. This small change brought much-awaited success for Febreze

Question 19

Tickle (Photo sharing site) changed the communication

Answer 19

From “Store your photos online” to “Share Your Photos Online”. This small change from “store” to “share” completely altered users perceptions and suddenly they started uploading pictures. In 6 months Tickle had 53 million users to service.

Question 20

Airbnb referral program growth hack

Answer 20

For example, Airbnb used “Your Friend <> gave you $25 off your first trip on Airbnb, the best way to travel. Be sure to say thanks. CTA – Claim your credit.” The result is in front of us.

Question 21

Referral program growth hack

Answer 21

Referral works well when the overall experience of the people in that ecosystem becomes rich. This mode works well for “product/incentive fit” product. Second, the reward should be related to the core value of the product. Third, the important point is the language used in the referral message should be personalised.

Question 22

Dropbox referral growth hack

Answer 22

After experimenting with multiple offerings, they came up with giving away 250 MB of storage in exchange for referrals. It ended up going from 1 lakh to 40 lakh customers in 14 months.

Question 23

BitTorrent survey

Answer 23

Answer of one of the questions of the survey stunned the team members. They had been trying to aggressively promote the paid version of the product. However, the survey revealed that the majority of the customers even the most active customers did not know that the pro version even existed. Immediately they placed a highly visible button “Upgrade to Pro” and this simple change brought instant 92% increase in revenue per day.

Question 24

Adobe gamification growth hack

Answer 24

LevelUp (Photoshop software of Adobe) converted boring tutorials into missions for trial users to complete. They saw a 4X increase in the trial to purchase conversion

Question 25

4 elements for loyalty programs are

Answer 25

should give status
Should give access
Should give power
Should give stuff

Question 26

Identify growth Lever

Answer 26

Matrix that matters a.k.a North Star Matrix

Question 27

DAU of Facebook, Growth Lever

Answer 27

Daily active users, because of Ads Revenue

Question 28

Upworthy grow hack

Answer 28

Eli Pariser, the site’s founder, “a good headline can be the difference between 1,000 people and 1,000,000 people reading,” this extra work is well worth it”

Question 29

Tickle, a start-up James Currier founded in 1999, achieved two breakthroughs by experimenting with small changes to the language describing its social networking and photo-sharing products.

Answer 29

When the response to the original webpage language that described the photo service as a way to “store your photos online” was “anemic,” Currier hypothesized that users weren’t spreading the word because they didn’t see a storage vault of images as a particularly share-worthy product. So Currier and his team experimented with a small change in language, to “Share Your Photos Online.” The test took almost no time to implement and the results were instant and staggering. ”

Question 30

“The original app featured the tagline “Find a Date,” and once again, growth was sluggish. They thought that maybe they could once again ignite growth by positioning the app as a social product, not just for people to use simply to find a date, but as a hub for connecting singles to one another through their friends’ networks.

Answer 30

So they changed the tagline to “Help People Find a Date,” and sure enough, users started sharing invites with their friends, even sending them to married people because, after all, they can help their single friends with finding dates, too. The service added 29 million users within 8 months of making the single change.”