Business Strategy Flashcards
1
Q
Axis in FCB
A
Involvement and Information to Feeling
2
Q
Reframe your vision
A
Revolutionise to become extra-ordinary
3
Q
Four Quadrants of FCB
A
Informative, Affective, Habitual, Satisfactory
4
Q
CLV
A
Customer Life Time Value
5
Q
CAC
A
Customer Acquisition Cost
6
Q
ROI
A
CLV / CAC
7
Q
Turnover
A
Amount of income generated
8
Q
Three main questions of business model canvas
A
What is it worth? Viability
Can we deliver it? Feasibility
Do customer like it? Desirability
9
Q
McKinsey 7S Model
A
7 Continents: Strategy, Staff, System, Style, Structure, Shared Value, Skills
10
Q
12P of Marketing Mix
A
Price, Product, Place, Promotion, , Packaging, Process, People, Positioning, Planning, Policy, Partnership, Performance
