Growth & Efficiency Flashcards
Define Internal Growth
also known as organic growth, refers to the expansion of a business’s operations and activities through its own resources and efforts, rather than relying on external factors
Define External Growth
also known as inorganic growth, refers to the expansion of a business’s operations and activities through means other than the company’s internal resources and efforts
Define Franchising
This involves granting the right to use the company’s brand, products, and processes to other businesses in exchange for a fee.
Define Diversification
This involves expanding the business into new product lines and new industries that are unrelated to the company’s existing operations.
Define Merging
This involves combining two or more businesses, either by merging them together or by one company acquiring another.
Define Horizontal integration
is when a business takes over another business in the same or similar market.
Define Backward Vertical integration
is when a business takes over the firm either manufacturing or supplying the raw materials for them.
Define forward vertical integration
is when a business takes over either of the firms in the secondary or tertiary sector of the market.
Positives of Internal growth
Less risky, allows for more control over operations and cost effective
Costs of internal growth
Can be slow growth, limited resources, limited market reach
Positives of External growth
Rapid Expansion, Increase In market Share, Spreads Risk
Costs of External growth
High Costs, Resistance to change, Brand and Reputation risks.
Positives of Franchising
Brand recognition, sharing of risk
Costs of Franchising
Loss of control, Franchisee upfront costs
Positives of Diversification
Spreads risk, creates opportunities