Groups, influence, compliance, conformity Flashcards
Social facilitation
The presence of others enhances performance.
Social loafing
people work less hard in group than on their
own when no individual feels accountable or
responsible for group outcome
Deindividuation
Loss of self-awareness and individuality (e.g. Stanford prison experiment)
Important variables in Milgram’s obedience experiments:
- presence of authority figure
- perceived ‘expertise’ and authority
- disagreement of multiple authorities
- diffusion of responsibility (not pulling the lever, but simply ‘helping out’ somehow)
Muzafer Sherif’s research in the 1930s
Group influence; conformity, using the autokinetic effect in groups. Group norms remained even if all individuals were exchanged one by one.
Group size effects on conformity in Asch’s (1955) experiment.
3-5 people are necessary for the effect to occur. Conformity rates are not higher in groups of 16 than in groups of 5-7.
Conformity rates if a participant can answer privately.
Down to 12.5%
Conformity results of Asch’s original experiment:
1/3 of participants conformed with wrong answers. 3/4 conformed at least once.
Overall average conformity rates across cultures.
31.2% (Smith & Bond, 1998)
North America & Western Europe conformity rates in 1998.
25.3% (Smith & Bond, 1998)
Types of social power:
Reward; coercive; informational; expert; legitimate; referent;
% of subjects who delivered highest shock in Milgram;s (1974) initial experiment.
65%
The Metacontrast principle
Minimise perceived differences within and maximise differences between groups.
Prototype of group internalized as cognitive
representation of behavioural norms.