Group Processes and Social Influences Flashcards
What is norm formation?
a norm is an evaluative scale designating an acceptable latitudes and objectionable longitude for behaviour
norms affect perception, judgements and behaviour
What is the autokinetic effect experiment?
Sherif (1935, 1936)
participants are in an ambiguous situation and need to make judgements about the distance moved by a spot of light in a dark room
What were the 2 conditions in Sherif’s experiment?
- making judgements alone and then in a group
- participants form an individual range and then converge towards the group - making judgements in a group and then alone
- judgements converge towards to the group and then the same range is used alone
What were the results from Sherif’s experiment?
if an individual range is formed before the group range, convergence is reduced
if a group norm is established before the individual norm it affects the individual range; informational influence
What is the line length experiment?
Asch (1950’s)
participants observe a line for a short period of time and then have to select it from a group - unambiguous
confederates complete the experiment with 1 naïve participant
What were the results from Asch’s experiment?
2/3 of responses were correct
1/3 were erroneous; incorrect
3/4 of participants made at least 1 error
What are the implications of Asch’s experiment?
participants yield to the majority some of the time; when the task was completed alone there was an almost zero error rate, however with the group there was error on 1/3 of the trials
What are the implications of Sherif’s experiment?
people use the norm created by a group as a source of information about reality why is why the group norm becomes internalised
What factors can lead to yielding?
a unanimous majority of 3
an ambiguous task
the character of the individual; independent/withdrawn
distortions of perception, judgement or action
What are some general features of yielding?
Jahoda (1959)
people ten to question their own judgement, not that of the majority
most longed to agree with the majority even if they didn’t actually do so
What is compliance?
public acceptance and private rejection
normative social influence
referent social influence
What is normative social influence?
Turner (1991); acting to conform to the positive expectations of another due to the power of others to reward/punish and the personal responsibility for non-conformity
motivations; to achieve acceptance and approval while avoiding rejection and hostility
What is referent social influence?
using another group member as reference for how a typical group member should act
What is internalisation?
public and private acceptance
informational influence
What is informational influence?
Turner (1991); accepting information from the group as evidence for objective reality
creates a long-lasting attitude change
achieved through a motivation to achieve subjective validity and correctness
What is independence?
public and private rejection
What is anti-conformity?
public rejection and private acceptance
What is social reality testing?
Festinger (1950)
testing the consensual support for a belief, attitude or opinion
only agreement from appropriate reference group members matters
social reality testing increases as dependence on physical reality testing decreases
What is the importance of group-locomotion?
Festinger (1950)
uniformity is necessary for a group to move towards a goal
members a dependent on each other to conform
pressure increases when there is relevant discrepancy in the group
What is the role of social comparison?
Festinger (1954)
to evaluate opinions and abilities
used when there is no objective, non-social means of comparison
comparing the self to similar others
reducing the difference between the self and others
What variables can determine group conformity?
Turner (1991) interdependence, similarity and group cohesiveness consensual validation and social support normative influence informational influence relative power of members extremity of the norm
What are group deviates?
people who stray from the general consensus going against the group
slider; initially argue then give in
mode; go along with the group
How are group deviates perceived?
Schachter (1951); as undesirable group members, they are paid the most attention to
What are the important behavioural styles of minorities according to Moscovici?
consistency; disrupt the norm, draw attention to a coherent alternative viewpoint, demonstrate commitment and certainty towards the viewpoint
autonomy; without ulterior motive
investment; personal/material investment in the cause
rigidity; not dogmatic but consistent
How is minority influence qualitatively different from majority influence?
majority primarily induces compliance through comparison processes
minority induces private change through cognitive conflict and restructuring through validation processes
How do minorities create change?
Moscovici; conversion through indirect/private attitude change, capitalising on peoples dislike for social and cognitive conflict