GROUP 5: CHAPTER 17: NIKKI, JULIE, VANESSA AND FELIPE Flashcards
what is communication revolution?
the development of radio, film, and television
motion pictures, radios, and televisions are all forms of what?
mass media
what is mass media?
methods of communication that can transmit messages to large numbers of people
children spend more waking hours,than any other activity, doing what?
watching television
what is popular culture?
culture that is produced and shared through mass media by large numbers of people over wide areas.
pop culture can be compared with what other kinds of cultures?
folk culture and elite culture
what is folk culture?
culture that develops wihin a limited community and is usually communicated orally. ie; taking part in holidays
what is elite culture?
produced for a limited number of people with exclusive, specialized intrests. ie; reading shakespeare
true or false. folk culture changes more rapidly than popular culture or elite culture?
false. popular culture changes more rapidly than folk culture or elite culture
do manufacturers and service providers need advertising?
yes, they need advertising to convice large numbers of consumers to buy thei products
what kind of reality does television present to its viewers?
most sociologisys agree that mass media, such as television, generally reflect fairly conservative social norms, and characters are often presented as stereotypes
what is the main goal of television?
to attract as many viewers as possible in order to create advertisement revenue
what is cultural deffusion?
in anthropology, it is the spreading of cultural ideas or behaviors from an original source to other places. It can occur when people travel or move, carrying their cultures with them, but it can also occur much faster electronically
what is global village?
it is in which people around the world belong to an international community
what are we all tied to?
we are tied together through mess media, popular culture and improved telecommunications
