Grey Goose Flashcards
What is the Grey Goose Story
GREY GOOSE was founded in 1997 by entrepreneur Sidney Frank and renowned Maître de Chai (cellar master) Francois Thibault.
Bold in both ideas and ambition, and a true master of his craft, Francois produced Grey Goose in homage to the traditions of French Maîtres de Chai. The result was something truly unique, a vodka unlike any before it.
Together with our farming cooperatives, some of which are eleventh generation farmers, they disrupted a spirits category drowning in convention. Vodka was no longer a flavorless, odorless spirit and Grey Goose became a beacon for bartenders all over the world.
Where is Grey Goose Distilled?
Grey Goose is distilled in the gastronomy capital of the world, France, using the traditions of the Maître de Chai. And for good reason. It’s a country our founder Sidney Frank famously said, “has the best of everything”.
How many ingredients are there in Grey Goose
We make Grey Goose with only two ingredients: single-origin Picardie winter wheat and water from our natural limestone well. Nothing else. Using the finest ingredients means we can let them do the talking and create a vodka that holds its own, without additives.
When is Picarde winter wheat sown and harvested?
Sown in Autumn and harvested 9 months later mid summer
Where is the natural spring water from?
Gensac-la-pallue
What are the three things our exceptional Maître de Chai Francois Thibault, brimming with bold ideas and attitude, demanded when creating Grey Goose
100% control over the field to bottle process: Retaining this brings the full benefit of his experience of making fine spirits and his instinct of innovation.
Selection of the best ingredients: Having this freedom to select the best raw materials ensures they we selected for their quality, and not price.
Custom-calibrated process: Designing and controlling this process ensures freshness of the ingredients and safeguards the regional flavor characteristics of the wheat.
What is the Grey Goose Production stages?
MILLING
The onsite mill guarantees the freshness of the flour and ensures that the full flavor of the wheat is captured.
LIQUEFACTION AND SACCHARIFICATIO
In order to truly capture the essence of the soft winter wheat, the naturally high starch content must be broken down and converted to glucose itself using natural enzymes, before fermentation can begin.
FERMENTATION
The objective of fermentation is to turn the glucose-rich “wheat mash” into a low alcohol “bread wine” in which all the glucose has been converted to alcohol.
DISTILLATION
We then distill once using a five-step continuous process in columns of copper and steel, each of which performs a particular function.
BLENDING
The spirit is then added to water drawn from the Charente Valley in a marrying process that preserves its carefully crafted flavor. Filtration then occurs and once complete and the liquid has rested, it officially becomes Grey Goose vodka.
What is the Quality Control Process
The Grey Goose production process has been precisely calibrated by François at every stage to nurture, isolate, and capture the essential character of the ingredients.
This process is controlled daily through over 550 individual quality checks and more than 50 sensory quality control checks, all of which are personally conducted by our Maître de Chai and his team.
No batch leaves Grey Goose without the approval of François and all the members of his tasting panel.
What is Defying taste definitions of Grey Goose
Nose - Clean and fresh with an elegant floral aroma accentuated with subtle citrus notes
Taste - A surprisingly rich mouthfeel with notes of almonds cream and soft apple mixed with a hint of floral citrus
Finish - Fresh and bright with a long satisfying finish
How many flavours of Grey Goose are there?
Grey Goose La Poire Grey Goose L'Orange Grey Goose Le Citron Grey Goose Le Melon Grey Goose Cherry Noir
What is Grey Goose’s Brand Vision
To be an iconic modern luxury brand, of unparalleled quality, that inspires you to treat yourself in moments big and small.
What is the Brand Mantra
It’s important to recognize life’s moments and savor them accordingly. Treat yourself to a vodka of exceptional quality. Live Victoriously and turn everyday celebrations into special ones.
