Green Marketing Flashcards
1
Q
What is green marketing
A
- Marketing products and services based on environmental factors or awareness
- Using environmentally friendly processes such as recycling water, renewable energy or reducing CO2 emissions
2
Q
Green Marketing and Sustainable Development
A
- Green Marketing is practiced by companiescommitted to sustainable development and corporate social responsibility.
- Businesses are able to attract more consumers and reduce expenses through implementing sustainable practices.
- Demonstrating a high level of social responsibility can increase brand loyalty among socially conscious consumers
3
Q
3 Phases of Green Marketing
A
- Ecological Green Markeing: finding solutions to environmental problems
- environmental green marketing: focuses on clean technology trough