Graphology Flashcards
what is graphology
study f written and printed symbols
what is leading
the amount of vertical space between lines of type.
it can affect whether the test is dense and difficult to read or very spaced out
effects of typeface
the voice of type face tells you about the tone of the text.
seems traditional, informal, youthful and elegant.
significance of bold, italics and underlying
can place emphasis on certain parts of the text to show that it is important.
use of upper and lower class letters
can be used to draw attention to significant parts of the texts
what is form
the majority of time, the layout will fit the form f writing such as newspaper would be set out in columns
orthographical features
the features of the writing system such as spelling, capitalisation and punctuation
what are multimodal texts
texts that rely on the interplay of different modes to help shape meaning