Graphic Design Test #2 Flashcards
5 phases of the design process
- orientation 2. analysis 3. conception 4. design 5. implementation
orientation
gathering info
becoming familiar with assignment/problem, clients business/organization, product service or group
audience (part of orientation)
targeted, specified group of people at whom you are aiming your visual communication (company, competitors, market, audience)
analysis
breaking down info/defining problem/setting strategy (examining what needs to be done to move forward)
strategy (part of analysis)
tactical underpinning of visual communication/ defining what your goals are
design brief (part of analysis)
plan created by client and designer outlining and strategizing a design project
-often geared towards those that aren’t intended audience
demographic (part of analysis)
selected population characteristics
conception
how to make goals happen/ thought behind process
design concept (part of conception)
creative reasoning underpinning a design (preparation, incubation, illumination,verification)
design
creating sketches/planning actual design
thumbnail sketches (part of design)
preliminary, small, quick, unrefined drawings of ideas
roughs (part of design)
larger and more refined than thumbnail sketched to work through flaws
comprehensives (part of design)
detailed rep of a design, concept thoughtfully composed
mock up (part of design)
3D comp (ex: product design)
implementation
creating final product
production
preparing digital files, proofreading, etc.
craftsmanship
level of skill, proficiency and dexterity of the execution
presentation
manner in which comps are presented to a client or the way work is presented in portfolio
johannes guttenburg
invented concept of moveable mettle type which allowed for the printing of books
-created over 300 characters
baseline
horizontal line that letters sit on
apex
where lines converge at the top of capline (like the lines in an A)
serif
decorative part on the end of letters , help differentiate fonts
arms
branches that extend from stems
vertex
where lines converge at the bottom of baseline (like in a V)
ascender
part of a lower case letter that extends above body of type
x-height
height of lowercase x
descender
part of lowercase letter that extended below baseline (like p or g)
ligature
joined letters
swash characters
decorative characters that extend beyond rest of the text
counter
closed part of a letter (inside of a or R)
stem
the spine of a letter (like the longest line in an R)
trajan column
considered one of the best version of lettering
dipthongs
characters used in other language (ex: æ or œ)
type style
special style of a typeface (Ex: bold, italic)
font
complete set of all letters and characters in one size (aka typeface)
typeface
design of the alphabet and characters
dingbats
random characters like copyright or tm
dropcap
when 1 or multiple letters are enlarged and drop down in to text
type family
all the different type styles of a font
points
the size of a font, 72 points in an inch
pica
made of 12 points
monospaced
every letter has same width- allows you to plan out spacing and for things to easily line up
proportionately spaced
characters vary in width, looks more natural and aesthetically pleasing
kerning
space between pairs of letters
tracking
relationship/amount of space in between all letters
leading
space between lines
fully justified
lines up on both ends besides the ends of paragraphs
forced justified
every line lines up on both sides (adds space in last line so that it can be even)
hyphenation
breaking of text because of justification, don’t do them or don’t have more than 3 in a row
bad breaks
when hyphen creates two words
rivers
space running vertically in middle of chunks of type (diagonal space)
widows
when word wraps around to new column
orphan
when one or a few words are left at the end of paragraph
copy
unformatted text/rar content
earmarks
characters that are more distinctive than others and helps distinguish fonts (ex: ampersand and capital Q)
legibility
being able to distinguish between letters
readability
the ability to read text easily
post script
2 pieces, intended for high end/commercial use
truetype
created for home use, is 1 file
opentype
high quality format, contains letters that have multiple forms, has more characters (mathematical, ligatures)
