Graphic Design Test #2

Question 1

5 phases of the design process

Answer 1

1. orientation 2. analysis 3. conception 4. design 5. implementation

Question 2

orientation

Answer 2

gathering info

becoming familiar with assignment/problem, clients business/organization, product service or group

Question 3

audience (part of orientation)

Answer 3

targeted, specified group of people at whom you are aiming your visual communication (company, competitors, market, audience)

Question 4

analysis

Answer 4

breaking down info/defining problem/setting strategy (examining what needs to be done to move forward)

Question 5

strategy (part of analysis)

Answer 5

tactical underpinning of visual communication/ defining what your goals are

Question 6

design brief (part of analysis)

Answer 6

plan created by client and designer outlining and strategizing a design project
-often geared towards those that aren’t intended audience

Question 7

demographic (part of analysis)

Answer 7

selected population characteristics

Question 8

conception

Answer 8

how to make goals happen/ thought behind process

Question 9

design concept (part of conception)

Answer 9

creative reasoning underpinning a design (preparation, incubation, illumination,verification)

Question 10

design

Answer 10

creating sketches/planning actual design

Question 11

thumbnail sketches (part of design)

Answer 11

preliminary, small, quick, unrefined drawings of ideas

Question 12

roughs (part of design)

Answer 12

larger and more refined than thumbnail sketched to work through flaws

Question 13

comprehensives (part of design)

Answer 13

detailed rep of a design, concept thoughtfully composed

Question 14

mock up (part of design)

Answer 14

3D comp (ex: product design)

Question 15

implementation

Answer 15

creating final product

Question 16

production

Answer 16

preparing digital files, proofreading, etc.

Question 17

craftsmanship

Answer 17

level of skill, proficiency and dexterity of the execution

Question 18

presentation

Answer 18

manner in which comps are presented to a client or the way work is presented in portfolio

Question 19

johannes guttenburg

Answer 19

invented concept of moveable mettle type which allowed for the printing of books
-created over 300 characters

Question 20

baseline

Answer 20

horizontal line that letters sit on

Question 21

apex

Answer 21

where lines converge at the top of capline (like the lines in an A)

Question 22

serif

Answer 22

decorative part on the end of letters , help differentiate fonts

Question 23

arms

Answer 23

branches that extend from stems

Question 24

vertex

Answer 24

where lines converge at the bottom of baseline (like in a V)

Question 25

ascender

Answer 25

part of a lower case letter that extends above body of type

Question 26

x-height

Answer 26

height of lowercase x

Question 27

descender

Answer 27

part of lowercase letter that extended below baseline (like p or g)

Question 28

ligature

Answer 28

joined letters

Question 29

swash characters

Answer 29

decorative characters that extend beyond rest of the text

Question 30

counter

Answer 30

closed part of a letter (inside of a or R)

Question 31

stem

Answer 31

the spine of a letter (like the longest line in an R)

Question 32

trajan column

Answer 32

considered one of the best version of lettering

Question 33

dipthongs

Answer 33

characters used in other language (ex: æ or œ)

Question 34

type style

Answer 34

special style of a typeface (Ex: bold, italic)

Question 35

font

Answer 35

complete set of all letters and characters in one size (aka typeface)

Question 36

typeface

Answer 36

design of the alphabet and characters

Question 37

dingbats

Answer 37

random characters like copyright or tm

Question 38

dropcap

Answer 38

when 1 or multiple letters are enlarged and drop down in to text

Question 39

type family

Answer 39

all the different type styles of a font

Question 40

points

Answer 40

the size of a font, 72 points in an inch

Question 41

pica

Answer 41

made of 12 points

Question 42

monospaced

Answer 42

every letter has same width- allows you to plan out spacing and for things to easily line up

Question 43

proportionately spaced

Answer 43

characters vary in width, looks more natural and aesthetically pleasing

Question 44

kerning

Answer 44

space between pairs of letters

Question 45

tracking

Answer 45

relationship/amount of space in between all letters

Question 46

leading

Answer 46

space between lines

Question 47

fully justified

Answer 47

lines up on both ends besides the ends of paragraphs

Question 48

forced justified

Answer 48

every line lines up on both sides (adds space in last line so that it can be even)

Question 49

hyphenation

Answer 49

breaking of text because of justification, don’t do them or don’t have more than 3 in a row

Question 50

bad breaks

Answer 50

when hyphen creates two words

Question 51

rivers

Answer 51

space running vertically in middle of chunks of type (diagonal space)

Question 52

widows

Answer 52

when word wraps around to new column

Question 53

orphan

Answer 53

when one or a few words are left at the end of paragraph

Question 54

copy

Answer 54

unformatted text/rar content

Question 55

earmarks

Answer 55

characters that are more distinctive than others and helps distinguish fonts (ex: ampersand and capital Q)

Question 56

legibility

Answer 56

being able to distinguish between letters

Question 57

readability

Answer 57

the ability to read text easily

Question 58

post script

Answer 58

2 pieces, intended for high end/commercial use

Question 59

truetype

Answer 59

created for home use, is 1 file

Question 60

opentype

Answer 60

high quality format, contains letters that have multiple forms, has more characters (mathematical, ligatures)