Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Graphic design chapters 1 &2 > Graphic Design Chapters 1& 2 > Flashcards

Graphic Design Chapters 1& 2 Flashcards

1
Q

Graphic design

A

form of visual communication used to convey a message of info to an audience

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

branding & identity design

A

creation of systematic visual and verbal program intended to establish a consistent visual appearance and personality for a brand/group ex: logos, business cards

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

corporate design

A

used to communicate internally w/ employees, create materials for a sales force & formate to communicate externally with the public ex: annual reports, brochures

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

editorial design

A

editorial content for print or screen

aka publication design ex: books, magazine

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

environmental design

A

promotional/informational/identity design which defines or marks an environment ex: billboards

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

illustration

A

handmade unique image that accompanies printed, digital or spoken text

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

informational design

A

makes large amount of complex info clear and acessible ex: tax forms, subway map

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

interactive/experience design

A

advertising for screen based media (touchscreen) ex; kiosks, digital public screens

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Motion graphics

A

screen based communication moving in duration ex: film title/credit design

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

package design

A

planning and design of the form, structure and appearance of a products package- need specialized knowledge of materials, need to think 3d, need to think environmentally

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

promotional/advertising

A

creating specific visual/verbal messages to persuade/promote/provoke on behalf of a brand or group ex: public service announcements

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

typographic design

A

focus’s on the creation and design of letterforms

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

lettering

A

drawing of letter forms by hand- sense of human presence

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

point

A

smallest unit of a line

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

line

A

elongated point, considered the path of a moving point

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

linear

A

when line is predominant element used to unify composition or to describe shapes or forms

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

shape

A

general outline of something/ enclosed area

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

nonobjective/ nonrepresentational shape

A

purely invented, not derived from anything

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

figure/ ground (positive/negative space)

A

refers to the relationship of shapes of figure to ground

20
Q

equivocal space

A

figure/ground reversal ex: yin yang/ checkerboard

21
Q

subtractive color (reflected)

A

colors we see on the surface of objects, printed color on paper

22
Q

additive color

A

colors on a screen, are mixtures of light

23
Q

hue

A

the name of color, position on the color when ex: blue, orange

24
Q

value

A

level of luminosity (lightness/darkness) of a color ex: light blue or dark red

25
Q

saturation

A

brightness or dullness of a color (intensity) ex: bright red/dull blue

26
Q

temperature

A

how a hue is perceived

27
Q

low contrast

A

narrow range of values

28
Q

high contrast

A

wide range of values

29
Q

texture

A

the tactile quality of a surface or simulation of

30
Q

tactile textures

A

can be physically touched/felt ex: embossing, stamping, engraving

31
Q

visual texture

A

illustrations of real textures or scanned/photographed

32
Q

pattern

A

consistent repetition of a single visual unit

33
Q

format

A

defined perimeter of designs (dimensions)- often predetermined

34
Q

balance

A

distribution of visual weight which is pleasing to the eye

35
Q

visual weight

A

relative amount of visual attraction/importance/emphasis

36
Q

symmetry

A

equal distribution of visual weights

37
Q

assymmetry

A

equal distribution of visual weight achieved through wight and counterweight by balancing elements

38
Q

radical balance

A

symmetry achieved through a combination of horizontally and vertically oriented symmetry (radiates from a point)

39
Q

visual hierarchy

A

the arrangement of all graphic elements according to emphasis

40
Q

focal point

A

part of the design that is emphasized/accentuated (vs. accents)

41
Q

rhythm

A

when pattern causes the eye to move around the page

42
Q

variation

A

break or modification in the patter or a change in elements

43
Q

unity

A

when graphic elements are interrelated that they form a greater whole (coherent) -group unity & unity within itself

44
Q

grouping

A

perceiving visual units by location, orientation, likeness, shape and color

45
Q

correspondence

A

visual connection between elements, creates commonalities ex: coke

46
Q

alignment

A

positioning of visual elements relative to on another so that their edges/axes line up

47
Q

scale

A

size of a graphic element seen in relation to other graphic elements within the composition

Graphic design chapters 1 &2 (2 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions