Graphic Design Flashcards
It is about expressing emotions, ideas, and creativity,
often without a specific goal or function. It’s more
about personal interpretation and freedom.
Art
Focuses on solving a
problem or achieving a specific purpose. It’s about
creating something functional and effective, with a
clear intention behind it
Design
TRUE or FALSE
images represented in digital formats does not directly impacts the quality, file size, and functionality of the graphics used in projects.
False Understanding how images are represented in
digital formats is crucial for multimedia design
because it directly impacts the quality, file
size, and functionality of the graphics used in
projects.
refers to the number of
pixels in an image, determining its
clarity and detail.
Resolution
are made up of pixels,
and the way these pixels are stored, compressed,
and displayed affects how images appear on
different screens and devices.
Digital Images
What is DPI
DPI stands for dots per inch, and it’s a measurement of the number of dots in an image or printed material per inch
What is PPI
PPI can refer to pixels per inch, which measures the resolution of a digital image or video display
What are the common graphic formats?
GIF, PNG,
JPG, and TIFF
Used for simple web
graphics with limited
colors. Smallest file
size but limited
color range
GIF or Graphic Interchange Format
Widely used for photos.
Compresses files but
reduces quality after
edits.
JPEG or Joint Photographic Experts Group
Supports millions of
colors and
transparency. Ideal for
logos and graphics.
PNG or Portable Network Graphic
Best for high-quality
images and editing.
Large file size, not
web-friendly
Tag Image File Format
is a powerful element in design that
goes beyond aesthetics
Color
Involves using colors to create
visually appealing and functional designs.
Color Theory
There are two color models used in digital and print design, which is used for screens or anything digital?
RGB, it starts with black
There are two color models used in digital and print design, which is used for printing or anything physical.
CMYK, it starts with white.
a tool for understanding
color relationships.
It includes primary,
secondary, and
tertiary colors
Color Wheel
These basic colors that can be mixed together to produce other colors.
Primary Colors
What are the colors in primary colors
Red, Yellow, and
Blue. These colors
cannot be created
by mixing others.
These are colors that are created by mixing two primary colors in equal parts
Secondary Colors
What are the colors in secondary colors
Green, Orange, and
Purple. Created by
mixing primary
colors
These are colors that are created by mixing equal parts of a primary color and a secondary color
Tertiary Colors
What are some examples of colors in tertiary colors
Yellow-orange,
Red-orange, and
more. Created by
mixing primary and
secondary colors.
These are guides on
how colors are
combined in design,
affecting mood and
perception
COLOR
SCHEMES
4 Examples of Color Schemes
ANALOGOUS
MONOCHROMATIC
TRIADIC
COMPLEMENTARY
This color scheme uses three
or more colors that
sit next to one
another on the
color wheel
ANALOGOUS
This color scheme
uses tints, tones and
shades within the same hue
or color family
MONOCHORMATIC
This color scheme uses
three colors that are
evenly spaced around the
color wheel.
TRIADIC
This color scheme
uses colors opposite of
each other on the color
wheel
COMPLEMENTARY
It explains how people naturally
organize and perceive visual elements as unified
wholes. It is fundamental in design, helping
designers create more effective and cohesive
visual compositions by understanding how humans
interpret complex images and patterns
The Gestalt Theory
These are communication tools that can
be used as lectures, speeches,
reports, and more. Most of the
time, they’re presented before
an audience
Presentations
These are objects that look
similar are perceived as
part of the same group.
SIMILARITY
The eye is drawn along
paths, lines, or curves,
creating a continuous flow.
CONTINUATION
Viewers perceive incomplete
shapes as complete when key
visual cues are present
CLOSURE
Elements placed close
together are perceived as
part of the same group
PROXIMITY
The eye separates objects
from the
background
FIGURE/GROUND
Balanced and symmetrical
designs provide a sense of
harmony and stability.
SYMMETRY
AND ORDER
This element may seem like the easiest part of
a multimedia experience, but it’s often
the most crucial
Text
It is all about choosing and
arranging fonts, sizes, and spacing
to create the perfect look for your
layout—whether it’s for multimedia or
the web.
Typography
Text is measured in points, which
refers to the height of the letters.
Text Size
A type font is the complete set of
letters, numbers, symbols,
punctuation, and special characters
of a specific typeface, all in a
particular point size
Font
It is the name for a group of
related fonts
Typeface
is just a fancy word for the space between lines
of text (aka Line Spacing)
Leading
is like fine-tuning the space
between letters to make them look just right. It’s all
about adjusting the space between individual letters to
create a smooth, balanced look
Kerning/Letter Spacing
adjusts the
space between all the
letters evenly across
a whole word or
sentence.
Tracking
