Graph Comm midterm Flashcards

1
Q

undo

A

ctrl z

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2
Q

redo

A

ctrl shift z

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3
Q

Zoom in

A

Ctrl +

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4
Q

Zoom out

A

ctrl -

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5
Q

Zoom to full page

A

Ctrl 0

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6
Q

Hand tool

A

spacebar

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7
Q

Make perfect circle, square, straight line, select multiple items, resize proportionally

A

Shift

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8
Q

Selection tool

A

V

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9
Q

Direct Selection tool

A

A

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10
Q

Group

A

ctrl g

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11
Q

ungroup

A

ctrl shift g

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12
Q

Show/hide rulers

A

Ctrl r

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13
Q

Show/hide guides

A

Ctrl ;

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14
Q

Send object to front

A

Ctrl Shift ]

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15
Q

Send object to back

A

Ctrl Shift [

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16
Q

Increase brush/eraser size

A

}

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17
Q

Decrease brush/eraser size

A

{

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18
Q

Pick up/put down Pen tool

A

P

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19
Q

CMYK

A

Cyan, Magenta, Yellow, Key
(Black)
Used for printed work (photographs, graphics
with more than 4 colors)

20
Q

RGB

A

Red, Green, Blue
Used for screen based work (TVs, Computers,
Phones, websites)

21
Q

PMS

A

Pantone Matching System

22
Q

Elements- a path of a point through space

23
Q

element- a two dimensional area defined in some way

24
Q

element-objects being 3D

25
element-the emptiness of an area
space
26
element-derived by reflective light
color
27
element- the darkness or lightness of an object
value
28
element- how things feel
texture
29
principle-indicates movement by repetition of the elements.
ryhtym
30
principle- creates a look & feeling of action
movement
31
principle- concerned with equalizing forces or elements
balance
32
principle- concerned with difference or contrast
variety
33
principle-makes one part of a work dominant
emphasis
34
principle-the size relationship
proportion
35
principle- creates unity by stressing similarities
harmony
36
principle-wholeness
unity
37
the way of projecting ideas & experiences with visual content
graphic design
38
branding
developing a perception about your business
39
identity
logo,layout themes, colors, typefaces, ect
40
target market
group of people a company appeals too
41
kerning
a space between individual letters
42
tracking
the process of loosening or tightening a block of text
43
leading
amount of space between lines
44
the arrangement of fonts and words
readability
45
measures how easy or hard to see the difference between letters
legibility
46
DPI
dots per inch (300)
47
PPI
Pixels per inch (200)