GQ ,Audience and Industry Flashcards
Audience Stats
- 61% of readers are ABC1 young men from ages 20-44 years.
-Relatively middle upper class with disposable income to spend on materials.
7000 pounds average for clothes per month.Shows their interest in money.93% of audiences own designer fashion clothes
Meterosexual representation and not meant for the heteronormative gaze, as they showcase fashion clothes that might be seen as feminine.
GQ magazine discuss topics like : Productivity,high fashion,Beauty, self-care, lifestyle, glamour ,sport and celebrity news. (This is seen through their headlines and hyperlinks on their website)
Audiences may be affected by the perfection depicted on the magazine and could create issues surronding on their image of themselves.
Men who consider themselves generally high achievers in different areas of their life. Concerned with their physique.
Hesmondhalgh star power on GQ
Uses big names like Robert Pattinson and Jonathon Bailey in order to maximize their audiences attention.This minimizes risk and maximizes profit.
Contextual factors impacting GQ
It is more acceptable for men to subvert from stereotypes and care more about what they were and present to the world.
They no represent people of different races,sexuality and genders.Done to support the idea of inclusivity but also reflects the social and cultural contexts in which it was produced =The brand has recognized the need for more diverse products to cater to specifc,niche audiences due to there being so much choice.
Concentration of ownership in mass media conglomerates such as Conde Nast can often result in a lack of diversity in the media.All their magazine target one socio-economical background.
Jenkins on GQ
Technical and cultural convergence :
has an online website, a Youtube with a million subscribers and print magazine to reach audiences on different platforms.
Economic convergance:
Is horizontally and vertically integratated.
Industry of GQ
Owned by Conde Nast, a trans-atlantic global conglomerate.Appeals to mass audiences and reduces risk.Also produces multiple other magazine including Vogue,Allure,Epicurious,them and WIRED.
Causes a concentration of ownership as these magazines are very popular,leading to Conde Nast having great cultural capital.
This concentration of ownership , as theorized by Hesmondhalgh, might reduce the diversity of content.The idealogy prevalent in all their magazine is the depection of a utopian lifestyle that can be achieved purely through luxury tiems and expensive means. Targets only ABC1 audience. could be aspirational for C2DE.
Horizontally and vertically integrated (leads to less costs, due to the streamline nature of their products) as they not only produce different magazine but also have different editors and writers.
They sell different types of magazines such as lifestyle,nutrition, travel and architecture.
