GOV: Public Opinion(ch 7) Flashcards
public opinion and democracy
what most americans think about political issues
discrepancies between public opinion and government policies
- public opinion is not the purpose of government therefore they make laws in whole best interest
- there are checks on public opinion to prevent public opinion from being government opinion: ie we have a representative gov, federalism, separation of powers, and an independent judiciary far removed from public opinion
- discerning public opinion is difficult: polls and data can be skewed, opinion changes rapidly
steps to conducting a scientific poll
- define the universe: whose opinion do we want?
- construct a sample–representative slice of total universe (how many people does it need to accurately represent the majority). all samples must be random. quota sample: a sample deliberately constructed to reflect several of the major characteristics of a given universe
- prepare a valid question, make as unbiased as possible
- interview and conduct a poll
- analyze and report findings
use of polls in politics
- benchmark poll: used by prospective candidates to identify which message to emphasize
- tracking poll: done during a campaign, tracks how a candidate is doing on a day-day basis given the political events of the day and whos in the lead
- exit poll: predicts winners, asks people after they vote who they voted for
problems with polls
sampling errors: margin of error +/- 3%
- not enough respondents
- shaping polls: bandwagon effects: pushes people in one direction/the other typically based on who else everyone else is voting for
criteria for polls
random sample, comprehensible qs–need to have basic knowledge, fairly asked–no loaded or emotional words, carefully considered answering categories to measure intensity–strongly agree/disagree/scale 1-10, not every difference in answers is a significant difference–margin of error
how opinions differ
- saliency: how strong we feel to an issue
- stability: public opinion changes
- opinion policy congruence: discrepancy bw public opinion and policy
- political socialization: parental influence, vary with class, race, religion, gender, etc
- elite opinions: know more about politics, more likely to hold a consistent set of opinions about policies
political ideology
A more or less consistent set of beliefs about what policies government ought to pursue
liberal: more gov involvement in economic (not social) issues, mainstream KNOW WHO MAKES UP A TRADITIONAL LIBERAL/CONSERVATIVE
conservative: less gov in economics, more in social issues
political elites, public opinion, and public policy
influence, raise, and frame political issues, state norms by which to settle the issues and define policy options
-limit: they cant completely define economic crime, and other problems rooted in personal experience, they also contradict and dont agree
public opinion “then”
founding fathers believed that average citizens lacked time, information, energy, interest, and experience to decide on public policy
public opinion types
opinion saliency: some care more about certain issues than others
opinion stability: opinions tend to be more volatile
opinion policy congruence: some issues government agrees with public, others not
political socialization
the process by which personal and other background traits influence ones views about politics and government
new polling to determine party
instead of asking “are you conservative, liberal, etc?” they ask multiple questions and use answers to sort them into a half dozen different groups