ECON: Unit 2: Ch 4 Flashcards
(22 cards)
Demand
Desire to purchase an item at a specific price, time, with the ability and willingness to pay
Microeconomic concept
Central to what/how/ for whom process
2 variables: price and quantity of a specific process at a given point in time
Symbols
P, price D, demand S, supply Delta, change Y, income QD, quantity demanded QS, quantity supplied
Quantity
One specific point stating how many units are demanded At a specific price
General demand
Serious of points stating how many units are demanded at various prices
Demand schedule
Quantity of demand varies with price
Collected data in a table
Demand curve
Line graph that shows amount of product that will be purchased at each price
Price on y axis, quantity demanded on x
Ceteris paribus
All other things being equal
Can only change one factor at a time to see what will happen to supply and demand
Studying short term affects
Law of demand
Quantity of demand varies inversely with its price
High demand, low price
Market demand
Shows quantities demanded by everyone who is interested in purchasing the product
Marginal utility
Extra usefulness or additional satisfaction a person gets from acquiring or using one more unit of a product
Diminishing marginal utility
Principle at states that the extra satisfaction we get from using additional quantities of a product begins to decline
Change in price…
Equal to change in quantity demanded
Income effect
Change in QD because of change in price that alters consumers real income
Substitution effect
Change in QD because of change in relative price of product
Change in demand factors
- results in entirely new demand curve
- consumer income, consumer taste(ads, season), substitutes price change, complements price change, expectations of price, number of consumers
Elasticity
The general measure of responsiveness, cause effect relationship
The extent to which a change in price causes a change in the quantity demanded
Elastic
Change in price causes a larger change in quantity demanded
Inelastic
Change In price is smaller than quantity demanded
Unit elastic
Change in price causes proportional Change in quantity demanded
Determinants of demand elasticity
Can the purchase be delayed? : can’t, inelastic…can, elastic (luxury)
Are adequate substitutes available? : yes, elastic…no, inelastic
Does the purchase use a large portion of income? Yes, elastic…no, inelastic
Is it durable? Yes, elastic…no, inelastic
Coefficient method
Price elasticity = % change QD/%change in P 0-0.99999 inelastic 1 unit elastic >1 elastic Ignore negatives
Calculating percent changes
QDnew-QDold/QDold
Pricenew-price old/price old
%changeQD/%change price