Google Ads Flashcards
What is the Google Search Network?
The Google Search Network includes Google Search, Google Maps, Google Shopping, and partner sites where text ads can appear based on search queries.
How does the Google Ads auction work?
Google Ads works on an auction system where advertisers bid on keywords. The winning ads are determined by a combination of factors such as bid amount, ad quality, and the expected impact of ad extensions.
What are the main types of Google Ads campaigns?
Search Campaigns: Ads appear on Google Search and partner sites.
Display Campaigns: Ads are shown on the Google Display Network (banner ads).
Video Campaigns: Video ads shown on YouTube.
Shopping Campaigns: Product ads on Google Shopping.
App Campaigns: Ads promoting mobile apps.
What is Ad Rank?
Ad Rank determines the position of your ad on the search results page and is calculated based on your bid, the quality of your ads, and the expected impact of your ad extensions and other formats.
How should you set up campaign goals in Google Ads?
Campaign goals should be aligned with your marketing objectives, such as driving traffic, generating leads, or increasing sales. Choose the campaign type that best supports these goals.
What are keyword match types in Google Ads?
Broad Match: Ads are triggered by searches that are related to the keyword, even if the terms are not exact.
Phrase Match: Ads show for searches that include the meaning of the keyword.
Exact Match: Ads appear for searches that match the keyword exactly or have the same intent.
Negative Keywords: These prevent your ad from showing for certain search terms that are not relevant.
What tools can you use to research keywords?
Google’s Keyword Planner helps find relevant keywords, estimate competition, and predict performance based on search volume and trends.
What are the components of a Search Ad?
Headlines: Up to 3 headlines (30 characters each).
Descriptions: Up to 2 description lines (90 characters each).
Display URL: Shows your website’s domain.
Final URL: The page users land on when clicking the ad.
What are Responsive Search Ads (RSA)?
Responsive Search Ads automatically test different combinations of headlines and descriptions, and over time, show the best-performing combinations.
What are ad extensions and why are they important?
Ad extensions provide additional information and increase ad visibility. Some popular extensions are:
Sitelinks: Link to specific pages on your site.
Callout Extensions: Highlight key features or offers.
Structured Snippets: Provide more detailed product or service information.
Call Extensions: Display a phone number to make it easy for users to call.
What are the different bidding strategies in Google Ads?
Manual CPC: You set the maximum bid for clicks manually.
Maximize Clicks: Automatically sets bids to get the most clicks.
Maximize Conversions: Automatically sets bids to maximize conversions.
Target CPA: Automatically adjusts bids to get conversions at your target cost-per-acquisition.
Target ROAS: Sets bids to get a specific return on ad spend.
What are key performance indicators (KPIs) for Google Ads campaigns?
CTR (Click-Through Rate): The percentage of people who clicked on your ad after seeing it.
Quality Score: Google’s rating of the relevance and quality of your keywords, ads, and landing pages.
Conversion Rate: The percentage of users who complete a desired action (like making a purchase or signing up) after clicking the ad.
How can you optimize your campaign’s performance?
A/B Testing: Test different ad variations to find what works best.
Ad Scheduling: Schedule ads to run at specific times or days.
Device Targeting: Adjust bids based on device performance (e.g., higher bids for mobile if it converts better).
Use Negative Keywords: Prevent irrelevant searches from triggering your ads.
What is conversion tracking, and why is it important?
Conversion tracking helps measure specific actions, like form submissions or purchases, after someone clicks on your ad. It helps determine the effectiveness of your campaigns.
What are attribution models in Google Ads?
Attribution models determine how credit for conversions is assigned across various touchpoints. Examples include:
Last Click: Full credit goes to the last click before the conversion.
First Click: Full credit goes to the first click that started the customer’s journey.
Data-Driven Attribution: Distributes credit based on actual data from your account.
