Final Flashcards
Conversion Rate has decreased, what should you optimize?
The Landing Page or Keywords or offers
Impression Share has increased, what should you optimize?
Your Budget, Bid, or Ad Rank (Ad copy, Landing Page, Expected CTR)
Describe the steps to increase engagement on a Meta ad campaign.
Ad creative, ad copy, targeting, or ad placement
Google Ads three fundamental principles.
Relevance, control, and results
ROAS in Meta Ads stands for.
Return on Ad Spend
What does the ‘Cost Per Result’ bid strategy primarily focus on in Meta Ads?
Minimizing the cost for each desired action (like a click or conversion)
CPA in the context of Meta Ads refers to what?
Cost Per Acquisition
What defines an account spending limit on Facebook Ads?
The maximum cumulative spend of an ad account
You need to replace a video in your ad campaign due to minor errors. What should you do?
Upload the new video and create a new ad within the same campaign.
A brand aims to use a video to broaden its audience and drive website visits. Which option is most effective?
Creating a Facebook Ad
What is the meaning of CPM in digital marketing?
Cost Per Mille (thousand impressions)
An online shop seeks to build brand awareness for a new product, targeting existing customers and users who viewed similar products. They have two 45-second videos and a $10,000 budget. How should the ad campaigns be structured?
Two campaigns, two ad sets, and four ads.
In the context of the marketing funnel, what is the focus of ‘Bottom of Funnel’ (BoFu) strategies?
Nurturing leads and moving them towards making a purchase decision.
What is ‘Demand Generation’ in marketing?
The process of creating long-term customer interest and demand for a product or service.
In the context of the marketing funnel, what does ‘Top of Funnel’ (ToFu) primarily focus on?
Creating initial awareness about a brand or product.
Describe the steps you would take to increase engagement on a Meta ad campaign.
Ad Creative: Use eye-catching visuals, high-quality graphics, and brand elements. Test formats like carousels, stories, and reels.
Ad Copy: Write compelling headlines, engaging text, and clear CTAs. Highlight benefits and unique selling points.
Targeting: Refine audience using detailed demographics, interests, and behaviors. Test custom and lookalike audiences.
Ad Placement: Optimize by allowing Meta to place ads across Facebook, Instagram, and Audience Network. Monitor and adjust based on performance.
To reach existing customers, which audience option is best?
Custom Audience
How can marketers assess the potential influence of implementing recommendations on their Google Ads optimization score?
The recommendations each display their potential impact on optimization score as a percentage.
The Law of Shitty Click-Throughs
The effectiveness of online marketing channels declines over time as audiences become desensitized, requiring constant innovation to maintain engagement.
What is Google Analytics 4 or GA4 used for?
Monitoring Analytics across websites and apps.
Differences of ‘Owned, Earned, and Paid Media’ in digital marketing.
Paid is social media you own
Earned is Collaborations with other people’s social Media
Paid Media Is paid advertisements
Imagine you are running an Instagram ad that is not performing as expected in terms of engagement. What steps would you take to diagnose the issue?
Identify underperforming placements, genders, age groups, and geographical locations, and verify the URL is directing to the correct webpage.
How can marketers assess the potential influence of implementing recommendations on their Google Ads optimization score?
The recommendations each display their potential impact on optimization score as a percentage.
An advertising firm has created a compelling ad that’s generating a high number of clicks. How is this ad likely to affect the outcome of the Google Ads auction?
The anticipated increase in click-through rate will result in a better Ad Rank.
What automated bidding approach is focused on achieving a specific frequency of his ads being displayed at the top of search results.
Target Impression Share
