Final

Question 1

Conversion Rate has decreased, what should you optimize?

Answer 1

The Landing Page or Keywords or offers

Question 2

Impression Share has increased, what should you optimize?

Answer 2

Your Budget, Bid, or Ad Rank (Ad copy, Landing Page, Expected CTR)

Question 3

Describe the steps to increase engagement on a Meta ad campaign.

Answer 3

Ad creative, ad copy, targeting, or ad placement

Question 4

Google Ads three fundamental principles.

Answer 4

Relevance, control, and results

Question 5

ROAS in Meta Ads stands for.

Answer 5

Return on Ad Spend

Question 6

What does the ‘Cost Per Result’ bid strategy primarily focus on in Meta Ads?

Answer 6

Minimizing the cost for each desired action (like a click or conversion)

Question 7

CPA in the context of Meta Ads refers to what?

Answer 7

Cost Per Acquisition

Question 8

What defines an account spending limit on Facebook Ads?

Answer 8

The maximum cumulative spend of an ad account

Question 9

You need to replace a video in your ad campaign due to minor errors. What should you do?

Answer 9

Upload the new video and create a new ad within the same campaign.

Question 10

A brand aims to use a video to broaden its audience and drive website visits. Which option is most effective?

Answer 10

Creating a Facebook Ad

Question 11

What is the meaning of CPM in digital marketing?

Answer 11

Cost Per Mille (thousand impressions)

Question 12

An online shop seeks to build brand awareness for a new product, targeting existing customers and users who viewed similar products. They have two 45-second videos and a $10,000 budget. How should the ad campaigns be structured?

Answer 12

Two campaigns, two ad sets, and four ads.

Question 13

In the context of the marketing funnel, what is the focus of ‘Bottom of Funnel’ (BoFu) strategies?

Answer 13

Nurturing leads and moving them towards making a purchase decision.

Question 14

What is ‘Demand Generation’ in marketing?

Answer 14

The process of creating long-term customer interest and demand for a product or service.

Question 15

In the context of the marketing funnel, what does ‘Top of Funnel’ (ToFu) primarily focus on?

Answer 15

Creating initial awareness about a brand or product.

Question 16

Describe the steps you would take to increase engagement on a Meta ad campaign.

Answer 16

Ad Creative: Use eye-catching visuals, high-quality graphics, and brand elements. Test formats like carousels, stories, and reels.
Ad Copy: Write compelling headlines, engaging text, and clear CTAs. Highlight benefits and unique selling points.
Targeting: Refine audience using detailed demographics, interests, and behaviors. Test custom and lookalike audiences.
Ad Placement: Optimize by allowing Meta to place ads across Facebook, Instagram, and Audience Network. Monitor and adjust based on performance.

Question 17

To reach existing customers, which audience option is best?

Answer 17

Custom Audience

Question 18

How can marketers assess the potential influence of implementing recommendations on their Google Ads optimization score?

Answer 18

The recommendations each display their potential impact on optimization score as a percentage.

Question 19

The Law of Shitty Click-Throughs

Answer 19

The effectiveness of online marketing channels declines over time as audiences become desensitized, requiring constant innovation to maintain engagement.

Question 20

What is Google Analytics 4 or GA4 used for?

Answer 20

Monitoring Analytics across websites and apps.

Question 21

Differences of ‘Owned, Earned, and Paid Media’ in digital marketing.

Answer 21

Paid is social media you own
Earned is Collaborations with other people’s social Media
Paid Media Is paid advertisements

Question 22

Imagine you are running an Instagram ad that is not performing as expected in terms of engagement. What steps would you take to diagnose the issue?

Answer 22

Identify underperforming placements, genders, age groups, and geographical locations, and verify the URL is directing to the correct webpage.

Question 23

How can marketers assess the potential influence of implementing recommendations on their Google Ads optimization score?

Answer 23

The recommendations each display their potential impact on optimization score as a percentage.

Question 24

An advertising firm has created a compelling ad that’s generating a high number of clicks. How is this ad likely to affect the outcome of the Google Ads auction?

Answer 24

The anticipated increase in click-through rate will result in a better Ad Rank.

Question 25

What automated bidding approach is focused on achieving a specific frequency of his ads being displayed at the top of search results.

Answer 25

Target Impression Share