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NPM > Google Ad Grant & Google Analytics > Flashcards

Google Ad Grant & Google Analytics Flashcards

1
Q

The Google Ad conversion Rate needs to be above _____ % for _____ days to remain compliant.

A

0; 30

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2
Q

What is the minimum amount of words each keyword must have?

A

2

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3
Q

For the Google Ad Grant, the quality score of each keyword must be at least what?

A

3

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4
Q

What is the CTR required for the Google Ad Grant each month?

A

5%

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5
Q

Google Ad Grants maintain that you must have accurate conversion tracking to qualify. How many conversions are required per month?

A

At least 1 conversion

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6
Q

How many ads do you have to have per ad group?

A

At least 2

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7
Q

How many ad groups do you have to have per campaign?

A

At least 2 ad groups

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8
Q

How many site links do you have to have per ad?

A

At least 2

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9
Q

Sitelink

A

Links within ads that send users to corresponding pages on a website

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10
Q

How often must grantees complete Googles program survey?

A

Annually

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11
Q

How are conversions tracked?

A

Cookies

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12
Q

What is a cookie?

A

Small text files that are placed on a user’s computer or device when they visit a website.

The information allows website to track a user’s progress and moves through a website. The information is sent to the sites server which reports to your analytics tracker.

This also determines the specific ads this person gets based on their tracks.

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13
Q

What do cookies actually identify?

A

The users computer.

So, if 4 people use one computer, you may get a multitude of targeted ads based on the various searches of those 4 people.

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14
Q

Third Party Cookie

A

A cookie that is used by an exterior website to track user progress.

For example, if there is a share to Facebook button, Facebook can use tracking cookies for ad purposes and such.

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15
Q

Google Tag Manager

A

Program that allows you to apply one html code to your website to track your tags

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16
Q

Tag

A

Code Snippet that is used to collect data when a particular action is performed on that website

17
Q

Google Analytics

A

Analytic tool that allows website owners to track and analyze their website traffic

Middle man between Google Tag Manager and Google Ads

18
Q

Key Features of Google Analytics

A
  • Real-time data tracking
  • Audience Analysis
  • Behavior Analysis
  • Conversion Tracking
  • Ecommerce Tracking
19
Q

Outbound Click

A

A click that leaves the website

20
Q

Navigational Click

A

Click within the website

Not valuable for the Google or Microsoft grant because they just show people clicking around in the website.

21
Q

Engagement Conversion

A

Someone spending a lot of time on a website

5+ minutes on the site

22
Q

When do we start tracking conversions?

A

When someone ends up on a website AFTER the ad is clicked

23
Q

Conversion Window

A

Period of time after an ad interaction during which a conversion is recorded in Google or Microsoft

Set for 90 days

24
Q

Data Driven Attribution

A

Takes into account all touchdowns and is constantly adjusting based on ad and conversion performance to try and maximize the number of conversions you’re receiving.

The model compares users who convert to those who don’t and indemnified patterns among those ad interactions that lead to conversions.

25
Q

Tag Assistant Companion

A

Identifies if Google Analytics and Google Tag Manager are installed on a client’s website

26
Q

When can you create a new campaign for a client?

A
  1. When geo-targeting for certain ads needs to be different than other campaigns
  2. When there is a new or different tab on the client’s website
  3. When there is a newly approved domain or subdomain for the account
27
Q

What are the 3 extension assets?

A
  1. Sitelinks
  2. Callouts
  3. Call Extensions
28
Q

What is a SITELINK?

A

An alternative link to your add that links to another part of the website that the user may be interested in

29
Q

What are CALLOUTS?

A

Bolded text in adds that offer perks for using their website or joining them (free shipping, price matching, etc.)

30
Q

What ate CALL EXTENSIONS?

A

Adding the phone number of your client to their ad

31
Q

Geotargeting

A

Targeting a specific area to have ads appear

32
Q

Where in the process do you add geotargets?

A

At the campaign level

33
Q

Can we run an ad for a third-party domain with the Google Ad Grant?

A

No

34
Q

What 2 types of domains can we run Google ads for?

A
  1. Main Domain
  2. Subdomains

NPM (3 decks)

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