Golden triangle

Question 1

Golden Triangle

Answer 1

Refers to the relationship between SPORT, BUSINESS and MEDIA

Question 2

Media

Answer 2

An organised means of commercialisation by which large numbers of different people can be reached quickly

Question 3

Characteristics of Commercial sport

Answer 3

• Professional sport
• Sponsorship and business
• Entertainment
• Contracts
• Athletes as commodities
• Wide media coverage

Question 4

What is Commercialism

Answer 4

Process of attempting to gain money from an activity (e.g. Sport)

Question 5

What is Sponsorship

Answer 5

When a company pays for their products to be publicly displayed or advertised in an attempt to raise scale of the goods

Question 6

Merchandising

Answer 6

Practice in which the brand or image from one product is used to sell another (e.g. professional teams promote various products)

Question 7

Effects of Commercialisation on sport

Answer 7

• Rules and scoring systems have been changed to speed up action and prevent boredom
• Breaks are provided in play so sponsors can advertise their products and services
• Competition formats have changed
• Sports played by women can attract less viewers which can negatively affect participation and viewing. Fewer female role models and therefore money
• Increase in technology has led to a more personal experience for the viewer

Question 8

Effects of Commercialisation on the performer

Answer 8

• Revive high incomes fro sports participation
• Paid for successful results- winning is important
• Can be put under pressure to perform when injured
• Need to specialise in order to compete which requires dedication, training and self-sacrifice
• Are effectively entertainers who became household names
• Controlled by the sponsor, become public commodities and suffer from lack of privacy

Question 9

Globalisation

Answer 9

Process whereby nations are increasingly linked together and people are becoming more independent via improvements in communication and travel

Question 10

What are the characteristics or globalisation

Answer 10

• Sponsorchip events Eg. Cola
• The way players are recruited to play for teams in countries other than their own
• Spreading of different sports to ‘new’ nations
• Increasing pressure on performers to perform at their best- may cheat/illegal substances to gain the accompanying rewards that come with winning

Question 11

What is Social media

Answer 11

Online apps and website which allow users to interact by sharing content and taking part in social networking