GMS W123 Flashcards
three functions to create goods and services:
- Marketing, which generates demand
- Production/operations, which creates the product
- Finance/accounting, which tracks how well the organization is doing, pays the
bills, and collects the money
Ten OM strategic decisions
- Design of goods and services
- Managing quality
- Process strategies
- Location strategies
- Layout strategies
- Human resources
- Supply chain management
- Inventory management
- Scheduling
- Maintenance
*About 40% of all jobs are in OM.
Productivity
ratio of outputs (goods and services) divided by one or more inputs (such as labor, capital, or management)
*High production means producing many units, while high productivity means producing units efficiently.
Single-factor productivity
goods and services produced
(outputs) to one resource (input).
Multifactor productivity
goods and services produced
(outputs) to many or all resources (inputs).
Productivity variables
labor (10%), capital (38%), and management (52%).
the current challenges for operations
- Global focus; international collaboration
- Supply chain partnering; joint ventures; alliances
- Sustainability; green products; recycle, reuse
- Rapid product development; design collaboration
- Mass customization; customized products
- Lean operations; continuous improvement and elimination of waste
three strategic approaches to competitive advantage
- Differentiation
- Cost leadership
- Response
Differentiation
Distinguishing the offerings of an organization in a way that the
customer perceives as adding value.
Experience differentiation
Engaging the customer with a product through imaginative use of the five senses, so the customer “experiences” the product.
Low-cost leadership
maximum value,
Response
rapid, flexible, and reliable performance.
Porter’s five forces model
(1) immediate rivals, (2) potential entrants,
(3) customers, (4) suppliers, and (5) substitute products.
Resources view
evaluate the resources at their disposal
and manage or alter them to achieve competitive advantage.
Potential risks of outsourcing
-A drop in quality or customer service
- Political backlash that results from outsourcing to foreign countries
- Negative impact on employees
- Potential future competition
- Increased logistics and inventory costs
*most common reason given for outsourcing failure is that the decision was made
without sufficient understanding and analysis.
*factor-rating method