glossary Flashcards
e-commerce
(electronic commerce) buying and selling of goods and services on online services/via the internet
m-commerce
(mobile commerce) buying and selling of goods and services through wireless handheld devices (phones)
enterprise
business or company
entrepreneur
person who sets up a business
consumer vs customer
customer purchases product/service, consumer uses product/service
obsolete
no longer produced or used
marketplace
place where a particular good/service can be bought
patents
right of ownership of an invention/process when it is registered with government
copyright
legal ownership of material (books/music) which prevent it from being copied by others
trademark
symbol/sign/feature of product/business that is protected by law
added value
amount by which value of product has risen as a result of a person/firm’s part in producing good/service
USP
(unique selling point) aspect of business that distinguishes itself from competitors
branding
way of defining business, its aims/values that can be communicated with consumers
values
standards of behaviour/moral principles
aims vs objectives
aim is overall goals, objectives are the small practical steps taken to achieve aim
