Globalzation of Media and Religion Flashcards
transmits news, market information or adverts and/or entertainment in forms of drama, music and sports to audience around the world;
international radio and television stations and newspapers, including the internet, which transmit foreign information around the globe and-
have the ability to represent impersonal communication directed at a certain audience, to create and influence or control perceptions of what is important in the society, and to secretly manipulate the audience through advertising
(Iyorza & Ekwok, 2014)
Global Media
The Three Paradigms of Communication
Communications and development/ modernization
Cultural Imperialism and Media Imperialism
Cultural pluralism
◾Mass media’s task of building human capital
◾Mass media’s task of speeding up social transformation
(Wilbur Schramm)
Mass media’s power to foster the learning of empathetic skills
(David Lerner)
Media creates imagined communities
Benedict Anderson
Mass media as a factor that intervenes between antecedent and consequences of modernization
Everett Rogers
Media messages are dominantly derived from Western Industrialized states
Kraidy
Media as an instrument of Major Powers
Hesmondhalgh
Media as a contributor to the homogenization of global culture
Media recognizing the role of the audience
Matos
◾Media moves yo heterogenization
Rantanen
the modernization paradigm in the field of international communications argues that developing countries must take the Western path of development of promoting the free flow of information through the free market of ideas.
(Rantanen, 2005)
Communications and development
Lack of human resources is the primary hindrance in the development of a country which is why education and mass media plays a critical role of building human capital
(Melkote and Steeves, 2001)
Modernization is the process of change towards those types of social, economic, and political systems that have developed in Western Europe and North America from the seventeenth century to the nineteenth
Eisenstadt 1966, p. 1
stated that in order for societies to achieve development, they must follow the Western concept of modernity
David Lerner
– Imagined Communities- role of printed communication and capitalism in instilling nationalism and the sense of belongingness among people who do not know each other , by creating imagined communities.
Benedict Anderson’s(1983)
Roger’s Model of Mass Media
Antecedents-> Process-> Concequences
Argues that global audiences are more expored on the messages of the westernmedia
Cultural Imperialism