GLOBALIZATION AND MEDIA Flashcards
involves the spread of various
cultures and ideas worldwide.
Globalization
Globalization relies on the — as its main channel for the spread of global culture and ideas.
media
Lule describes it as a means of conveying something, such as a channel of communication.
media
Refers to how people, ideas, and cultures from around the world are connected and shared with each other.
GLOBALIZATION
Is the universal integration of media through the multicultural exchange of ideas. It includes all forms of mass communication that reach every corner across the globe.
Media Globalization
REFERS TO THE MEANS OF COMMUNICATION THAT DISTRIBUTE INFORMATION TO LARGE AUDIENCES. THIS INCLUDES TELEVISION, RADIO,
NEWSPAPERS, THE INTERNET, SOCIAL MEDIA, AND FILMS. IT SPREADS NEWS, ENTERTAINMENT, AND OTHER CONTENT TO THE PUBLIC.
MEDIA
IS THE PROCESS WHERE COUNTRIES, ECONOMIES, CULTURES, AND SOCIETIES BECOME INTERCONNECTED AND INTERDEPENDENT. IT INVOLVES THE EXCHANGE OF GOODS, SERVICES, IDEAS, AND INFORMATION ACROSS BORDERS, OFTEN LEADING TO A MORE UNIFIED GLOBAL SOCIETY.
GLOBALIZATION
Types of Media
print media
broadcast media
digital media
is one of the most popular forms of modern advertising as it helps businesses reach a wider target audience. This includes books, magazines, and newspapers
print media
Plays a crucial role in globalization by facilitating cultural exchange, information flows, and the dissemination of content across borders. This involves radio, film, and television.
broadcast media
Are often electronic media that rely on digital code. This covers the internet and mobile mass communication. Within the category of internet media, there are email, internet sites, social media, and internet-based video and audio.
DIGITAL MEDIA
Define Responsible Media Consumption
- CRITICALTHINKING
- Digital Literacy
- ETHICAL CONSUMPTION
Evaluate media sources, identify biases, and consider multiple perspectives.
CRITICALTHINKING
Understand the mechanics of
media platforms, algorithms, and online communities.
Digital Literacy
Engage with media that
promotes understanding,
respect, and constructive dialogue.
ETHICAL CONSUMPTION
SOCIAL IMPACTS OF MEDIA
ON GLOBALIZATION
Social Media, News Media, Entertainment Media
facilitates global communication, fosters cultural exchange and amplifies diverse voices
Social Media
Shapes global perceptions, influence political discourse, and facilitates international cooperation
News Media
Promotes cultural understanding, facilitates the spread of ideas and trends, and create shared experiences across borders.
Entertainment Media
Globalization has changed the traditional ways cultures spread, resulting in processes —- and —-, which create new
cultural forms that are both global and local
glocalization and hybridization
—- and — have led to a decline in both global and local cultural production. Locally, there’s a push to revive traditional cultural practices, while globally, media fragmentation has created more isolated
cultural experiences.
Global fragmentation and a return to local authenticity
have become more fluid due to digital technology and the internet, allowing rapid
cultural exchange across borders.
global media flow
Arjun Appadurai’s global cultural flows explain this dynamic:
ETHNOSCAPES, TECHNOSCAPES, FINANCESCAPES, MEDIASCAPES, IDEOSCAPES
The movement of people, like tourists and migrants, spreads media preferences, influencing
both local and global markets.
ETHNOSCAPES
Technological innovations, especially the internet, make global media easily accessible, spreading diverse content.
TECHNOSCAPES
Media giants like Disney and Netflix shape global culture by blending local flavors into global content through glocalization.
FINANCESCAPES
Global media networks create shared cultural experiences while adapting to local contexts
MEDIASCAPES
Media spreads ideologies, with
platforms like social media
driving global movements such
as #MeToo and climate activism.
IDEOSCAPES
—– declared that television was turning the world into a “—”. He coined this term to describe how television was bringing people worldwide together by sharing the same stories, similar to sitting around a fire in a tribal village.
McLuhan, global village
—–, as presented by McLuhan, is a situation where modern technologies would
connect all people worldwide. This interconnectedness implies that people throughout the world are interconnected
through the use of new media technologies.
global village
Is a theory that global media, especially from the West, leads to the dominance of Western culture and values, often overshadowing local cultures.
cultural imperialism
In 1976, media critic —- argued that not only that the world was Americanized but that this process also led to the spread of “American” capitalist values like consumerism.
Herbert Schiller
Similarly, for —-, cultural globalization is simply a euphemism for “Western cultural imperialism” since it promotes homogenized, Westernized, consumer culture.
John Tomlinson
play an active role in interpreting and making
meaning of media messages,
viewing content through their own cultural perspectives.
Media Consumers
Media fosters the conditions
for global capitalism.
Economy
Media makes it easy to spread political ideas and influence public opinion.
Politics
Media allows educational resources and knowledge sharing across borders.
Education
Media spreads cultural ideas,
trends, and promotes cultural
exchange.
Culture
Media platforms enable local creators to reach global audiences, blending regional
traditions with global influences.
Local and Global Production
- refers to the internet is splitting into separate areas where people only interact with others who agree with them, due to things like government rules, different tech systems, or business interests.
Cyberbalkanization (Splinternet)
Social media creates “bubbles” where people only see things that match their beliefs, making them more stuck in their opinions and less open to new ideas.
Echo Chamber
Online spaces where people are exposed only to similar opinions, limiting their view of the world.
Cyber-ghettoes
EFFECTS OF MEDIA ON CULTURAL EXCHANGE
- CULTURAL IMPERIALISM
- LANGUAGE BARRIER
- MISINFORMATION/DISINFORMATION
Dominance of global media
by powerful nations,
overshadowing local cultures.
CULTURAL IMPERIALISM
Difficulties in accessing media
due to language differences.
LANGUAGE BARRIER
Spread of false information,
harming public opinion and
social trust.
MISINFORMATION/DISINFORMATION
