Globalisation in sport Flashcards
What does globalisation in sport require? (2 things)
- Worldwide media coverage
2. Freedom of movement for participants and spectators
What has globalisation created?
A greater exposure of people to sport because it can be viewed at any time
What is freedom of movement’s effect on sport? (6 things)
- Athletes can ‘work’ abroad
- Athletes can train abroad
- Allows teams to tour
- Increases the fan base of a team internationally
- Allows regular international fixtures
- Allows spectators to travel abroad to watch fixtures
What is an example of athletes ‘working’ abroad? (2 things)
- Many premier league football team have non-British players
- British netball players tend to go play for the Australian teams
Why do athletes train abroad? (2 things)
- Altitude
2. Warm weather
What is an example of teams touring? (2 things)
- British football teams tour USA
2. Asia pre-season for marketing purposes
What is an example of the international increase of a fan base?
Manchester United have fans everywhere in the world
What is an example of regular international fixtures?
Midweek European fixtures in the UEFA champions league
What is an example of spectators travel to watch fixtures?
The Olympic games
What is a Global Sporting Event?
Any sporting competition (single of multi sport) that takes place at an international level
What does a Global Sporting Event involve? (8 things)
- Elite level performance
- Highly spectated
- Commercialised (media and sponsors)
- World class facilities
- Positive sporting values
- Sometimes shows political agendas
- Patriotism
- Deviance commonly occurs
What are the features of a Global Sporting Event? (5 things)
- Worldwide media coverage
- Movement
- Fixtures
- Commercial factors
- Travel
What is worldwide media coverage? (3 examples)
Extensive media coverage on multiple platforms around the world
- Olympics and Paralympics
- World cup football
- Wimbledon
What is movement? (2 examples)
Freedom of movement of players
- Spanish football players in the English Premier League
- British netball player playing for the Australian teams
What is commercial factors? (2 examples)
Sport is a worldwide marketplace / business
- Replica Premier League football shirts being sold in Asia
- NBA shirt being sold in the UK