Globalisation Case Studies Flashcards
When was EasyJet founded, and what was it like at the time?
Founded in 1995
Started with two aircraft, flying from London to Edinburgh and Glasgow at the ‘cost of a pair of jeans’ just £29 one way
What happened a year after EasyJet was founded?
Flights to Barcelona were introduced
What is EasyJet like today?
It now has over 1,000 flight routes in the EU and several that extend beyond. By 2020, the company owned 337 aeroplanes. 96 million people used the airline in 2019 which brought in revenues of nearly £6.4 billion
How has EasyJet connected Europe?
Most of Europe’s major cities are now interconnected via EasyJet’s cheap flight network
What is an example of EasyJet “switching-on” a place?
Cities like Tallinn in Estonia have become an affordable place for British tourists. Flights from the UK to Tallinn were introduced in 2004 and tickets only cost £40 each
What was China like prior to 1978?
Prior to 1978, China was poor and politically isolated. Under the communist leadership of Mao Zedong until 1976, millions died from famine and many more millions lived in poverty.
What did Urbanisation do to China?
Urbanisation fuelled the growth of low-wage factories, giving China the nickname ‘workshop of the world’.
How has China been “closed-off” to global flows?
China is still closed to companies like Google, Facebook and Coca-Cola, where they blocked the company’s acquisition of Huiyan Juice in 2008. Only 34 foreign films are screened in Chinese cinemas each year.
What is an SEZ?
A special economic zone (SEZ) is an area in which the business and trade laws are different from the rest of the country.
Why are SEZs made?
To attract foreign direct investment (FDI)
What is internet accessibility like in North Korea?
Ordinary citizens do not have access to the internet or social media
There are no undersea data cables connecting North Korea with anywhere else
Why is the internet banned for civilians in North Korea?
To stop them from discovering what the outside world is like
