GLOBALISATION AND THE DIGITAL WORLD Flashcards
What is the general definition of globalisation?
Globalisation is a word that is used to describe a process which has been going on for a very long time - it started when early humans began moving to Africa around 1.8 millions ago
As communication and transportation developed with greater efficiency, more people became connected (eg internet was created in 1983)
How did Cochrane and Pain define globalisation?
the emergence of a global economic and cultural system which is incorporating the people of the world into a single global society
How did Giddens define globalisation?
globalisation can be defined as the intensification of worldwide social relations which link distant localities in such a way that local happenings are shaped by events occurring many miles away and vice versa
How did Cohen and Kennedy define globalisation?
a series of transformations of the world, including changes in the concept of time and space, interdependent economies and increasing cultural interaction an increasingly shared problems
What did Giddens, Duneier and Applebaum argue?
argued that if human history were equivalent to a 24 hour clock, then not much would have happened for the first 23 hours
More change has happened in the last 30 seconds than in the entire time that preceded this
What did Wiseman argue?
warns us that the term globalisation can be misused and misunderstood and therefore needs careful consideration when it is being used and defined in sociology
What are positives of globalisation?
Greater geographical mobility (eg migration)
Increasing multiculturalism
People have become more aware of the inequalities and povert in other cultures, which has lead to charities to help them (eg WaterAid)
The increasing and decreasing importance of national boundaries
The increasing role of technology
What are negatives of globalisation?
The spread of different values and ideas could lead to increased conflict, as there is a wider range of norms and values
Economic and power inequalities
Has had a negative effect on the environment leading to global climate change
What is the digital revolution?
the massive and rapid advances in technology which have transformed people’s lives over the past few decades
The growth of digital technology has had a huge impact on the way information is stored and communicated, created by computer technology using internationally recognised programming systems
This means information can be shared around the world
What are new media categories?
include the extension and development of existing forms of media on various new platforms (eg newspapers can now be read online)
Another way in which the media is ‘new’ is through new forms of platforms, such as mobile phones, laptops and tablets which have new apps that help people communicate more easily
What did Carter argue?
conducted research in cybercity (a virtual world) with over 1,062,072 registered users
She visited the world everyday and did participant observations and questionnaires, as well as offline semi-structured interviews
Illustrates how, for many people, cyberspace is just another place to meet people with similar interests
Found out that people who meet a person online do in fact often then continue these online friendships offline by meeting them in person
What are virtual communities?
A social network of individuals who create an online community which may or may not reflect their offline lives
They are becoming more realistic, and allowing people to share interests and create and transform their identities
What did Boellstorff?
conducted more than two years of fieldwork in Second Life (one of the largest virtual worlds)
Used participant observation and interviews inside the virtual world, and explored a range of issues including gender, race, sex, money, conflict and antisocial behaviour
However, many crimes committed online don’t get the same reproductions than if it was done in real life - for example prostitution and pornography happens on Second Life, as well as there being a ‘rape add on’
What are social networks?
Networked global society refers to the idea that in post-industrial society, the focus is on information as a result of new forms of communication
Those with the access to information create social networks, often which result in greater employability and hierarchical status which leads to social capital
Eg LinkedIn is a social network created for people to develop employment based connections - it is designed specifically to allow people to find a job (had more than 20 million users)
What did Castells argue?
claims we are moving from an industrial age into an age defined by information
This significant change has occurred as a result of the evolution of new information technologies, particularly those for communication
Argued that although society remains capitalist, the focus has shifted from a focus on energy such as oil, gas and electricity, to a focus on information
Power now rests in networks and some networks with financial capital are global
Resources (employees), consultants and businesses are brought together to work on a particular project, then dispersed and reallocated when the task is complete
The people at the bottom (labourers, factory workers) who, with nothing to offer, are the ones excluded
What is the AWA?
They live in the depth of the rainforest in Brazil and are at risk of extinction from disease and land loss
Globalisation has led to increasing demands for land, often due to the spread of TNCs (eg the high demand of timber has led to illegal logging which destroys habitats)
There are thought to be 77 isolated groups in the amazon rainforest, and these societies are fighting for their right to live in the area as the Western developers want to clear the rainforest for farming as well as extracting natural resources from the land
Campaigns led by internet based organisations - eg Survival International provides public, legal and practical support to these tribes which involved helping these groups win the right to lands which they have lived on for thousands of years - these uncontested tribes may be forced to fight for their rights through new forms of communication
What are the three types of media convergence?
Technological convergence: smartphones, tablets, laptops etc can proces different forms of digital information such as text, photos, videos, audio, maps and social networking
Economic convergence: multimedia delivery systems have united formerly separate corporations (YouTube and advertising)
Cultural convergence: most people interact using the same types of digital communications, replacing letters with emails and social media (everything is becoming online)
How many user does each social media have?
Facebook - 2.8 million monthly active users in the world
Instagram - 1 billion (34.6 million in the UK)
TikTok - 1 billion (9.2 million in the UK)
YouTube - 2 billion (35% of the UK use it)
What are the key names for media convergence?
Van Dijk, Carter, Castells
What did Van Dijk argue?
argues that identity and community are increasingly shaped by virtual communities, and that people would struggle studying or organising their social life without digital technology
What did Castells argue about digital media and communication?
argues that digital media has transformed our relationships with politicians but also how they have as careers can be ruined in minutes (eg Matt Hancock)
Also political careers can be more easily extended globally
What is big data and what are the 4Vs and C?
all of the information above creates huge amounts of data which has different other kinds of data in:
Volume - there is a lot of it which affects how/where it is stored
Velocity - streaming at an unprecedented speed
Variety - everything we do is now digital, room videos, purchases, the stock market
Variability - the unpredictability of what will be ‘viral’
Complexicity - correlating the converging of all these different sources
What are statistics about the gender use of media?
Younger women spend the least amount of time using social media to find information (16%)
In each month in 2014, 40 million more women visited Twitter than men
Among the top 50 brand followers in Instagram, 53% were women
Younger women are much more likely to use digital forms of communication to maintain social relationships - 42% of women use social media to stay in touch
69% of Facebook gamers are women
OFCOM found that in 2015 males are more likely than females to use the internet (23.3 hours a week, whereas for women its 17.8 hours)
What did the International Media Support find about gender in the media?
women only make up 24% of the people heard, read about or seen in newspaper television and radio news
46% of news stories reinforce gender stereotypes while only 4% of stories clearly challenge gender stereotypes
What did Hartmann and Klimmt find?
women gamers generally dislike violent content and preferred the social interaction aspect of games
What did Olsen et al find?
found that boys are more likely to play violent video games because they want to express fantasies of power and glory and to master exciting and realistic environments to work out their anger and stress
The same study noted girls were increasingly using video games to express and cope with anger
Who is Malala?
an activist who spoke up about education rights for young girls and as a result got shot by the Taliban on her school bus
She was given a voice through the media, and spoke up a lot for people who didn’t feel they had a voice
Who does digital communication impact gender inequality?
pornography and violent portrayal against women (Georgia Williams, Morgan R, Lord Chief Justics)
Fourth wave feminism (Kira Cochrane, Laura Bates)
Sexualisation of women (Walter)
Human trafficking
How does pornography lead to more gender inequality in the media?
Pornography degrades women by depicting them as objects that exist for men’s sexual pleasure and portrays them as legitimate targets for men’s sexual violence
Georgia Williams, 17, was brutally murdered by a ‘porn-obsessed’ shop worker, 23, who throttled the girls with a rope before hanging her from the noose in order to fulfill his sick fantasies which had been fuelled by his obsession with violent pornography
In 2015, the lord Chief Justice said he was ‘in no doubt’ that access to pornographies online encouraged perverts to turn their fantasies into reality
The writer Morgan R was quoted saying ‘pornography is the theory, and rape is the practice’
How has fourth wave feminism impacted gender inequality?
Fourth wave feminism is uses technology as a way for feminists so spread their messages globally
Kira Cochrane argues fourth wave feminism is defined by technology, as tools are allowing women to build a strong, popular, reactive movement online (eg Everyday Sexism Project)
Laura Bates is the face of fourth wave feminism, as she has used the media to find ways that boys are reinforcing gender inequality (eg forums)
In 2012, she created a website to catalogue experiences of gender inequality after being harassed thee times in one week and wondering why it had become so normalised (Everyday Sexism Project)
50,000 women from all over the world added their stories in 18 months, she took 2000 stories of people being harassed on public transport to the British transport police and they released a message saying they were taking it seriously (lead to a 20% increase of reports)
What does Walter argue?
that we live in a hyper sexual society, where women are sexualised in the media which reinforces the idea that women should be judged on their appearance
How does the media lead to more human trafficking?
The internet and digital communication has resulted in human trafficking becoming easier, as they use the social network to advertise job offers and communicate with their victims
72% of victims are women/girls, and they are mainly used for sexual exploitation, whereas 28% are men/boys being used for forced labour