Globalisation and Popular Culture

Question 1

Globalisation and Popular Culture Acronym

Answer 1

Media
Broadcasters
Should
Make
Real
Films

Question 2

McLuhan

Answer 2

Identified something called a ‘global village’ which describes how electronic
media (satellite technology and the internet) collapse space and time barriers thus shrinking
the world making it more like one village or community.

Question 3

Bourdieu

Answer 3

The ‘superiority’ of high culture compared to mass or popular culture was because the
dominant class had the power to impose it’s ideal of ‘good’ and ‘bad’ taste.
Habitus-cultural framework or set of ideas possessed by a certain class

Question 4

Strinarti

Answer 4

Post modernist believed that mass culture has value and is worthy of study.
• He rejects the suggestion that there is a single mass audience, which people
passively and uncritically consume
• Strinati believes that high culture has now become a part of popular culture so
there is no longer a real distinction

Question 5

MacDonald

Answer 5

Criticised mass culture because he believed that it was trivial and inauthentic,
especially when compared to folk culture and high culture

Question 6

Ritzer

Answer 6

Sees the American food industry as a perfect example of global culture.
MacDonald’s has more than 33,000 restaurants in 119 countries

Question 7

Fenton

Answer 7

Pointed out that the term global rarely means universal and that it normally
disguises the domination of Western culture over others.
All of this has led to cultural and media imperialism, a process whereby Western values are
imposed on non-western cultures, consequently undermining local cultures and cultural
independence.