Exam Prep New Media

Question 1

Cultural Optimist/ Neophiliac

Answer 1

More informed consumers, wider choice

Greater democracy (Bivens)

More information (Bauman)

World becomes a global village (McLuhan)

Social interaction enhanced

Question 2

Cultural Pessimist View

Answer 2

Problems with the validity of information

Cultural and media imperialism (Fenton)

A threat to democracy

Power of unelected commercial companies
(MacKinnon, Bagdikian)

Censorship and Control (MacKinnon)

The lack of regulation

Commercialization and limited consumer choice

Increased surveillance (MacKinnon)

Undermining of human relationships and
communities

Question 3

PERCY

Answer 3

P - No more time/space boundaries
E - Facetime across the globe, social media streamed across the world
R - McLuhan - Global Village
C - Fenton - Cultural and Media Imperialism

P - New Media controls People
E - China, ‘Great Firewall’
R - Mackinnon, Undemocratic regimes control
C - McNair, elite groups have less power

P - Citizen Journalism
E - George Floyd, BLM
R - Bivens, heightened accountability
C - Trustworthiness of sources