globalisation Flashcards
the digital revolution
recent shift from analogue, mechanical and electronic technology digital technology-
new media:
-online newspapers+range of radio+TV through satellite and cable
-growth of computers, smart and tablets with a range of apps
the global village- Mcluhan
info can now be passed at the speed of light
digital media means we now live in the utmost proximity created by our electric involvement in one anothers lives
virtual communities
social community network of individuals
carter-cybercity- online friendships can lead to members then meeting each other in reality
boellstroff- second life- individuals can change their identities online as avatars, controversies linking to crimes committed online-boundaries are maintained through censors to boot avatars
digital social networks and social media
social media=digital based platforms which have a global reach
average person has 8.5 social media accs
there are over 4.6B active social media users
the average person spends over 2hours a day on social media
over 9.5M photos a day are uploaded on insta
baracco- cultural homogenisation
-friedman argues for claiming the world is going through a process of Americanisation
-fukuyama argues for claiming the world will continue to be dominated by western, capitalist, democratic ideologies in the wake of the fall of the soviet union and capitalism
-spybey argues against claiming that the mastery of processes connected to industrial and post industrial capitalism can be directed from non-western countries
-giddens argues against claiming that reverse colonialism is occurring in parts of the west
fairweather and rogerson- cultural homogenisation
argue cultural homogenisation is occurring due to :
-computer software not being localised so reflecting western ways of thinking
-advertising by the west is broadcast on a global scale so presents ideas on what is desirable
-views on morality and ethics reflecting western ideas
big data
large sets of data that can be analysed to identify trends and patterns in behaviour and interactions
5 features:
volume-excessive amounts
velocity-digital data now transported at high speeds
variety- range of types of data
variability-data flows are inconsistent
complexity- data is gathered by multiple sources
the network society
the internet has enhanced communications between individuals in post-industrial society and the world of work
those who are more ‘plugged in’ to the network society have more social capital so face greater rewards in employability and status
4 problems with defining globalisation
- it is not a universally positive process-it actually exacerbates inequalities across the world e.g cyber bullying
- it does not occur everywhere at the same time e.g hasn’t reached north Korea due to political issues
- it doesn’t always lead to cultural homogenisation where one global culture is reached e.g many cultures have kept trad identities and values
- it will not always lead to liberal,democratic values such as individualism,diversity and choice. many across the world will actually resist this
positive impact of digital communication on relationships
granovetter
weak ties online are just as important for a persons social relationships as strong ones in person.
strength of ties between people are judged by examining:
-amount of time spent together
-level of intimacy and degree of reciprocity
weak times can sometimes lead to connections between members of networks and connect individuals with people who they may not normally have many commonalities with so inc social networks.
therefore, if weak ties were removed a persons social network may face damage
positive impact of digital communication on relationships
kraut et al
the internet plays a key role in helping to develop and maintain social ties with others. critiqued research in the 90s which suggested the internet was having a negative impact on peoples relationships as they found that the internet played a key role in helping to maintain and develop social ties with others. e.g snapchat you can keep in touch with people with streaks
positive impact of digital communication on relationships
shaw and gant
the internet can benefit individuals mental health, preventing them from feeling lonely.
shaw and grant criticised theories showing that internet use positively correlates with depression, loneliness and stress. instead their research shows that over time internet use of a chat room increased feelings of social support and self esteem while decreased feelings of anxiety and loneliness. e.g online therapy sessions, contacting friends for support
negative impact of digital communication on relationships
turkle
the internet may make us feel connected with each other but in reality we are isolating ourselves from each other. social media have allowed our identities to be explored. however, in turn new patterns of behaviour are now seen as normal. e.g using phones in lessons. this poses risks to relationships as we could lose each other rather than connect. phenomenon of being alone together
can pose risks to identities as we can delete and edit our interactions and shape who we are.
negative impact of digital communication on relationships
Miller
the internet may break down our real life relationships
researched facebook usage and found that although social media can be useful to find and develop relationships, it can also be instrumental in breaking up relationships. facebook can challenge peoples ideas of privacy and create social problems + scandal e.g exposing people for cheating. some people believe the truth more when they see it online than when the are told it in person
negative impact of digital communication on relationships
baudrillard
digital media has turned positive interactions into shallow, fragmented exchanges, weakening real connections.
simulacra and simulation- media has led to a loss of genuine relationships. individuals interact with superficial marriages disconnected from emotional substance.
blurring of reality and representation- superficial exchanges, interaction with curated versions of people rather than authentic connections leading to a fragmented sense of reality and undermining the depth of personal relationships
postmodern approach to globalisation and digital communication on identity
digital communication is being used by individuals to develop their own choices, lifestyles and identities. 2 key ideas of fluidity of identities and choice over how they present their identities online
impact of digital communication on identity
ellison
suggests that individuals can adopt multiple online personalities and online activities often leave visible traces which can be captured, tracked, packaged and shared. these choices can tell us a lot about individuals and attitudes in wider society. these online identities can also sometimes impact on peoples offline lives in both negative and positive ways
positive impact of digital communication on identity
Bjorklund
until recently individuals have used autobiographies to describe their lives near the end of their lives but in a postmodern world people take a diff view of defining their self.
twitter and facebook are almost like an ongong autobiography where people can present themselves as they see their lives in real time
positive impact of digital communication on identity
hart
supports bjorklund in suggesting that due to social media websites people are writing and rewriting their lives, presenting values that are important to themselves and their society.
Hart claims that as a result people are creating both online and offline identities e.g status updates on facebook are not superficial as some might suggest, but significant and relevant to the social context of the individual
negative impact of digital communication on identity
case
people posting their lives online can create a challenge; esp to adolescences who in effect have 2 adolescences; one online and one offline.
she explains that it can be hard to remove mistakes that can remain documented. e.g it is difficult to know that private data is stores online even when it is “deleted” by the owner. this can cause disputes between individuals
negative impact of digital communication on identity
baudrillard
media saturation made it hard to distinguish between reality and fiction. he stated that people are so engulfed by communication which has led to a state of hyper reality.
our physical reality has blended with our virtual realities in which we are bombarded with simulacra.
people are more involved with the hyperreal world and it is not possible to deduce what is real anymore.
this has been exacerbated by social media, in which people not so much live their lives, rather they perform to be posted and edited online. its hard to establish what is real in others lives as well as our own sense of self or meaning
negative impact of digital communication on age inequalities
ofcom report
patterns in relation to age and digital communication use:
83% of adults go online vs 98% of 16-34 year olds
62% of adults use a smartphone
negative impact of digital communication on age inequalities
garside
article on generational differences in the use of digital communication:
6 year olds understand digital technology better than adults
calls younger gen digital natives as they can operate technology better and use smartphones before they can talk
negative impact of digital communication on age inequalities
boyle
digital generation divide between the old as each successive generation sees a greater use of and reliance on digital communication. this is not just with regards to digital communications but within the media as a whole. reasons for this phenomenon:
-young people more equipped to develop skills demanded by technology
-young people want to create adult identities and digital technologies can assist with this
-peer group is important forum for adolescents and technologies help with alternative ways of communicating and forming social networks
-parents are more likely to spend money on children and teens in contemporary society