globalisation Flashcards

1
Q

the digital revolution

A

recent shift from analogue, mechanical and electronic technology digital technology-
new media:
-online newspapers+range of radio+TV through satellite and cable
-growth of computers, smart and tablets with a range of apps

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2
Q

the global village- Mcluhan

A

info can now be passed at the speed of light
digital media means we now live in the utmost proximity created by our electric involvement in one anothers lives

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3
Q

virtual communities

A

social community network of individuals
carter-cybercity- online friendships can lead to members then meeting each other in reality
boellstroff- second life- individuals can change their identities online as avatars, controversies linking to crimes committed online-boundaries are maintained through censors to boot avatars

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4
Q

digital social networks and social media

A

social media=digital based platforms which have a global reach
average person has 8.5 social media accs
there are over 4.6B active social media users
the average person spends over 2hours a day on social media
over 9.5M photos a day are uploaded on insta

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5
Q

baracco- cultural homogenisation

A

-friedman argues for claiming the world is going through a process of Americanisation
-fukuyama argues for claiming the world will continue to be dominated by western, capitalist, democratic ideologies in the wake of the fall of the soviet union and capitalism
-spybey argues against claiming that the mastery of processes connected to industrial and post industrial capitalism can be directed from non-western countries
-giddens argues against claiming that reverse colonialism is occurring in parts of the west

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6
Q

fairweather and rogerson- cultural homogenisation

A

argue cultural homogenisation is occurring due to :
-computer software not being localised so reflecting western ways of thinking
-advertising by the west is broadcast on a global scale so presents ideas on what is desirable
-views on morality and ethics reflecting western ideas

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7
Q

big data

A

large sets of data that can be analysed to identify trends and patterns in behaviour and interactions
5 features:
volume-excessive amounts
velocity-digital data now transported at high speeds
variety- range of types of data
variability-data flows are inconsistent
complexity- data is gathered by multiple sources

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8
Q

the network society

A

the internet has enhanced communications between individuals in post-industrial society and the world of work
those who are more ‘plugged in’ to the network society have more social capital so face greater rewards in employability and status

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9
Q

4 problems with defining globalisation

A
  1. it is not a universally positive process-it actually exacerbates inequalities across the world e.g cyber bullying
  2. it does not occur everywhere at the same time e.g hasn’t reached north Korea due to political issues
  3. it doesn’t always lead to cultural homogenisation where one global culture is reached e.g many cultures have kept trad identities and values
  4. it will not always lead to liberal,democratic values such as individualism,diversity and choice. many across the world will actually resist this
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10
Q

positive impact of digital communication on relationships
granovetter

A

weak ties online are just as important for a persons social relationships as strong ones in person.
strength of ties between people are judged by examining:
-amount of time spent together
-level of intimacy and degree of reciprocity
weak times can sometimes lead to connections between members of networks and connect individuals with people who they may not normally have many commonalities with so inc social networks.
therefore, if weak ties were removed a persons social network may face damage

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11
Q

positive impact of digital communication on relationships
kraut et al

A

the internet plays a key role in helping to develop and maintain social ties with others. critiqued research in the 90s which suggested the internet was having a negative impact on peoples relationships as they found that the internet played a key role in helping to maintain and develop social ties with others. e.g snapchat you can keep in touch with people with streaks

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12
Q

positive impact of digital communication on relationships
shaw and gant

A

the internet can benefit individuals mental health, preventing them from feeling lonely.
shaw and grant criticised theories showing that internet use positively correlates with depression, loneliness and stress. instead their research shows that over time internet use of a chat room increased feelings of social support and self esteem while decreased feelings of anxiety and loneliness. e.g online therapy sessions, contacting friends for support

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13
Q

negative impact of digital communication on relationships
turkle

A

the internet may make us feel connected with each other but in reality we are isolating ourselves from each other. social media have allowed our identities to be explored. however, in turn new patterns of behaviour are now seen as normal. e.g using phones in lessons. this poses risks to relationships as we could lose each other rather than connect. phenomenon of being alone together
can pose risks to identities as we can delete and edit our interactions and shape who we are.

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14
Q

negative impact of digital communication on relationships
Miller

A

the internet may break down our real life relationships
researched facebook usage and found that although social media can be useful to find and develop relationships, it can also be instrumental in breaking up relationships. facebook can challenge peoples ideas of privacy and create social problems + scandal e.g exposing people for cheating. some people believe the truth more when they see it online than when the are told it in person

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15
Q

negative impact of digital communication on relationships
baudrillard

A

digital media has turned positive interactions into shallow, fragmented exchanges, weakening real connections.
simulacra and simulation- media has led to a loss of genuine relationships. individuals interact with superficial marriages disconnected from emotional substance.
blurring of reality and representation- superficial exchanges, interaction with curated versions of people rather than authentic connections leading to a fragmented sense of reality and undermining the depth of personal relationships

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16
Q

postmodern approach to globalisation and digital communication on identity

A

digital communication is being used by individuals to develop their own choices, lifestyles and identities. 2 key ideas of fluidity of identities and choice over how they present their identities online

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17
Q

impact of digital communication on identity
ellison

A

suggests that individuals can adopt multiple online personalities and online activities often leave visible traces which can be captured, tracked, packaged and shared. these choices can tell us a lot about individuals and attitudes in wider society. these online identities can also sometimes impact on peoples offline lives in both negative and positive ways

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18
Q

positive impact of digital communication on identity
Bjorklund

A

until recently individuals have used autobiographies to describe their lives near the end of their lives but in a postmodern world people take a diff view of defining their self.
twitter and facebook are almost like an ongong autobiography where people can present themselves as they see their lives in real time

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19
Q

positive impact of digital communication on identity
hart

A

supports bjorklund in suggesting that due to social media websites people are writing and rewriting their lives, presenting values that are important to themselves and their society.
Hart claims that as a result people are creating both online and offline identities e.g status updates on facebook are not superficial as some might suggest, but significant and relevant to the social context of the individual

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20
Q

negative impact of digital communication on identity
case

A

people posting their lives online can create a challenge; esp to adolescences who in effect have 2 adolescences; one online and one offline.
she explains that it can be hard to remove mistakes that can remain documented. e.g it is difficult to know that private data is stores online even when it is “deleted” by the owner. this can cause disputes between individuals

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21
Q

negative impact of digital communication on identity
baudrillard

A

media saturation made it hard to distinguish between reality and fiction. he stated that people are so engulfed by communication which has led to a state of hyper reality.
our physical reality has blended with our virtual realities in which we are bombarded with simulacra.
people are more involved with the hyperreal world and it is not possible to deduce what is real anymore.
this has been exacerbated by social media, in which people not so much live their lives, rather they perform to be posted and edited online. its hard to establish what is real in others lives as well as our own sense of self or meaning

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22
Q

negative impact of digital communication on age inequalities
ofcom report

A

patterns in relation to age and digital communication use:
83% of adults go online vs 98% of 16-34 year olds
62% of adults use a smartphone

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23
Q

negative impact of digital communication on age inequalities
garside

A

article on generational differences in the use of digital communication:
6 year olds understand digital technology better than adults
calls younger gen digital natives as they can operate technology better and use smartphones before they can talk

24
Q

negative impact of digital communication on age inequalities
boyle

A

digital generation divide between the old as each successive generation sees a greater use of and reliance on digital communication. this is not just with regards to digital communications but within the media as a whole. reasons for this phenomenon:
-young people more equipped to develop skills demanded by technology
-young people want to create adult identities and digital technologies can assist with this
-peer group is important forum for adolescents and technologies help with alternative ways of communicating and forming social networks
-parents are more likely to spend money on children and teens in contemporary society

25
negative impact of digital communication on age inequalities berry
supports notion of the digital generation divide. researched old users of internet and found that participants explained that reasons for not accessing the internet most of the time was due to lack of skills/interest or psychological barriers. these factors appeared more significant than material or physical explanations. ONS suggested that out of older people who use the internet, only 59% do every day. 79% of households below state pension ages have internet access vs only 38% above state pension age
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negative impact of digital communication on age inequalities palmer
toxic parenting argues that parents rely on technology to occupy their children. children then feel isolated and cant relate to others face to face e.g ipads used to distract kids
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negative impact of digital communication on age inequalities postman
the internet leads to children and youths being exposed to adult content e.g sex and violence. e.g insta reels lack of filtering
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positive impact of digital communication on age inequalities
helps generations link and communicate can share ideas and learn from each other parental controls e.g life360 and screen time
29
impact of digital communication on gender inequalities Li and Kirkup
investigated gender differences and the use of computers. looked at attitudes towards the use of digital communications of chinese and british students. found that: men more likely to use chat rooms and play more computer games-expressing they were a male activity and more self confident women are more likely to feel uncomfortable in these spaces
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impact of digital communication on gender inequalities- feminist approaches
1. globalisation and digital forms of communication further patriarchal ideology and the exploitation of women (negative impact) 2. digital communication allows women to challenge and potentially overcome patriarchal ideology and the exploitation of women (positive impact)
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impact of digital communication on gender inequalities and feminism Arlaccki 1. globalisation and digital forms of communication further patriarchal ideology and the exploitation of women EVIDENCE
states that organised exploitation is one of the most undesirable consequences of globalisation. this can take the form of sexual slavery. findings show that Uk nationals and those from abroad are exploited in the sex industry through forced labour, domestic servitude and forced criminal activity. cases are often not reported or recognised.
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impact of digital communication on gender inequalities and feminism Castells 1. globalisation and digital forms of communication further patriarchal ideology and the exploitation of women EVIDENCE
researched the global criminal economy and found it is worth over £1T per annum. it notably includes the trafficking in women and children
33
impact of digital communication on gender inequalities and feminism hughes 1. globalisation and digital forms of communication further patriarchal ideology and the exploitation of women EVIDENCE
explains that digital communication can help reproduce patriarchy through sex exploitation such as bride trafficking and sex tourism. digital communication means that info about where to buy prostitutes can occur and live sex shows can be viewed through videoconferencing.
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impact of digital communication on gender inequalities and feminism Judith butler 1. globalisation and digital forms of communication further patriarchal ideology and the exploitation of women EVIDENCE
argues discourses have been used to embed ideas of women’s inferiority and their need to be nurtured by men throughout history by legitimising their domination. we can argue that patriarchal ideology has now found its place on the primary discourse of our age- online content spreading patriarchal and misogynistic attitudes 3.g andrew tate describing women as critically lazy and unindependant
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impact of digital communication on gender inequalities and feminism Haraway 2. digital communication allows women to challenge and potentially overcome patriarchal ideology and the exploitation of women
anti essentialist view of women that women should be part of the technological advances rather than reduced to the social construction of what a women “should” be. discusses notion of cyborgs and interested in how technology can provide a way for women to be more empowered by changing their identities via transcendence rather than conforming to patriarchal ideals
36
impact of digital communication on gender inequalities and feminism Nakuamura 2. digital communication allows women to challenge and potentially overcome patriarchal ideology and the exploitation of women
studies how the digital global world is being used more increasingly by women from a range of diff ethnic and class backgrounds. social media and digital communication can be used by women as a forum for support when they face discrimination and inequality e.g laura bates ted talks
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impact of digital communication on gender inequalities and feminism Cuchrane 2. digital communication allows women to challenge and potentially overcome patriarchal ideology and the exploitation of women
examines how women have used digital communication to challenge patriarchal and sexust attitudes and notes campaigns: -the girl guides- campaigning and activism badge -mumsnet.com- 59% of users considered themselves feminists -larasi- campaign to address racist and sexist attitudes in music videos and students campaigned for the banning of the song blurred lines from being played in uni campuses
38
impact of digital communication on class inequalities+marxism mertensand d'haenens
studied digital divide in brussels and claim social class was the biggest factor affecting digital inequality clear link between class and internet usage- those from lower social classes used the internet less (81% VS 94% U/C). those from lower social classes used technology as a form of entertainment whereas the middle classes used devices to boost their knowledge and to research diff info. 79% W/C owned a games console VS 65% U/C
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impact of digital communication on class inequalities+marxism Helper
youths and use of digital technology- there is a digital underclass forming in britain despite some improvement in access and skills. digital underclass= people who cannot afford digital communication devices leading to disadvantages and inequalities in society as they face less social capital. those with lower education and employment are left behind in the growth and use of the internet- the gov plans to make public services digital by default meaning these individuals will be unable to access them. children from poorer homes are becoming victims of a digital divide because their parents lack the skills to help them use the internet as effectively as their m/c peers who can exploit their array of resources
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impact of digital communication on class inequalities+marxism 2 core ideas
1. digital technologies further capitalist exploitation and the maintenance of cultural hegemony/ideological domination 2.digital communication provides a new form of surveillance
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impact of digital communication on class inequalities+marxism conford and robins 1. digital technologies further capitalist exploitation and the maintenance of cultural hegemony/ideological domination
digital communication is another way we can be ideologically controlled. we are presented with social media in a way that makes us think we have freedom, democracy and equality but it is just another way capitalists can make money and control us. digital communication threatens individual freedom as info is collected about us through sites such as facebook e.g cambridge analytica scandal- they collected data from 87M facebook profiles using the app "this is your digital life" claiming it could help people target political advertising. exploitation by manipulating what should be democratic decisions to help the bourgeoisie win elections
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impact of digital communication on class inequalities+marxism katz+lazarsfeld 1. digital technologies further capitalist exploitation and the maintenance of cultural hegemony/ideological domination
2 step flow model- the interpretation of messages encoded in media can be influenced by an individual audience members relationship with other audience members media figures and media companies can become opinion leaders who interpret their views of text onto other audience members who respect them and we as audiences can respond both passively and actively to these interpretations. opinion leaders views can be internalised as the individuals own view, explaining audience interpretations and how media influences public opinion and maintains cultural hegemony by dominating public opinion. e.g molly mae-everyone has the same 24 hours in a day message of meritocracy being promoted
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impact of digital communication on class inequalities+marxism boyle 1. digital technologies further capitalist exploitation and the maintenance of cultural hegemony/ideological domination
marxists argue that media convergence has led to a greater platform for shaping peoples ideas, encouraging them to accept capitalism and not question inequalities they face. therefore digital communication helps to reinforce and maintain inequalities and ideologically control people in new, subtle ways
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impact of digital communication on class inequalities+marxism fuchs 2. digital media provides a new form of surveillance
there has been a rise in 'big data capitalism' where even data has been commodified (a product to be bought) explains that surveillance occur where companies collect, store, control and analyse 'big data' of internet users discusses the importance of the work carried out by snowden stating it revealed the existence of a 'global surveillance system' that secret services use to monitor communication between individuals in real time. snowdon showed NSA had widespread misuse of surveillance of digital forms of communication- uk+us gov accessing personal private communications claiming it was in the interest of national security
45
positive impact of digital communications on class inequality
kirkpatrick-facebook effect allows for people to create online movements that tackle elitist authotarian regimes granovetter- weak ties related to employment strengthened by digital communications allows for social mobility spybey-exchange of ideas can be used to challenge capitalism-cambridge analytica scandal lead to online movements such as #deletefacebook trending on twitter
46
impact of digital communication on politics,culture,conflict+change giddens 1. growth of religious fundamentalism
argues that religious fundamentalism is a uniquely contemporary phenomenon as fundamentalist groups are reacting to features of the globalised world. they can be seen to have several key features: 1. an authoritative,sacred doctrine (beliefs telling you how to live your life) 2. 'us' VS 'them' 3. aggressive and reactive 4. patriarchal 5. believe in prophecy 6. believe in conspiracies 7. use of modern technologies> this is how it is relevant to digital communication
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impact of digital communication on politics,culture,conflict+change Lesaca 1. growth of religious fundamentalism
considers ISIS ise of social media by posting videos encouraging young people to join terrorist groups and commit acts of terrorism leading to terrorism in russia and france. department of state published videos on youtube to counter these messages which lesaca says should be considered in future military, political or intelligence operations as a central strategy using autovisal material, true stories and real stories distributed through non-gov channels
48
impact of digital communication on politics,culture,conflict+change howard 1. growth of religious fundamentalism
found that the christian fundamentalist groups were using the internet as a key role to promote their ideologies. he found that a virtual church was built around those who embraced common ideologies and his study 'digital jesus' shows how like minded people created a large web of communication on the internet. this saw the creation of new types of religious movements without a central leader. howard carried out an ethnography on the baptist church and how them filmed reading bible verses to post online
49
impact of digital communication on politics,culture,conflict+change beck 2. global risk consciousness
concept of risk society: we face manufactured dangers in society which are man made, natural disasters in the past making us risk conscious meaning we try to avoid and minimise risks as much as possible. this has led to increasing concerns about border patrols to protect countries from perceived threats of immigration. this comes from moral panics formed by the media about terrorists and 'scroungers' 'flooding' the country. this has brought attempts at international cooperation e.g the 'wars' on terror,drugs ect. this has created internal conflicts and significant political changes e.g brexit
50
impact of digital communication on politics,culture,conflict+change taylor 3. exploitation of developing countries
globalisation, by giving free rein to capitalism, has led to greater inequality which could even be considered criminal. e.g transnational companies who switch production to low wage countries for cheap labour> shein. the international drug trade can only operate in a global world, in which much of the processing of illegal drugs takes place in the developing world(mexico,columbia,afghanistan)
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impact of digital communication on politics,culture,conflict+change rothe and friedrichs 3. exploitation of developing countries
looked at international finance organisations such as world bank who provide huge loans to developing countries. world bank has 188 member countries but its policy voting rights are dominated by 5 countries-USA,japan,german,britain and france (rich developed countries) who have pro neo-liberal views which imposes regulations which benefit the richer countries at the expense of the poorer e.g privatisation of public services across the world creating major problems in certain countries e.g mass unemployment in rwanda in the 1980s
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impact of digital communication on politics,culture,conflict+change sutton,palen and scklovski 4. dealing with disasters
new forms of digital communications are becoming increasingly important when aiming to deal with disasters. during the southern california wildfires in 2007 they found that the use of new digital communications helped to pass on community information. they argue that this is impacting on the way in which institutions respond to disasters
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impact of digital communication on politics,culture,conflict+change kirkpatrick 5. development of online campaigns
his book 'the facebook effect' focuses on how facebook has revolutionised the way the world uses the internet by spreading around the globe creating surprising effects. e.g when it was used an an instrumental part of political protests from columbia to iran. looks at how mark zuckerberg has transformed the internet and even the way that communication,marketing,politics and business is occurring on a global scale-the facebook effect.
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impact of digital communication on politics,culture,conflict+change ghonim 5. development of online campaigns
studies how social media was at the forefront of revolutions taking place from 2011 onwards with individuals stating that facebook,weblogs,twitter and youtube played an important role in these events-referred to as the arab spring interactions between individuals can create collective action e.g protests in egypt saw that due to social media permanently connecting activists they were able to create an uprising, protesting community to present the gov abuses to citizens and shape public opinions about issues and repression e.g BLM protests gave people a voice on a free platform
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impact of digital communication on politics,culture,conflict+change sreberni+mohammadi 7. cultural defence and glocalisation
disagree with cultural homogenisation and argue that due its threat, a process of cultural defence is taking place in the form of resistance -point out that the image of western media and domination is exaggerated and ignores complex interactions which occur between cultures(they can influence each other)
56
impact of digital communication on politics,culture,conflict+change giddens 7. cultural defence and glocalisation
disagree with cultural homogenisation and argue that due its threat, a process of cultural defence is taking place in the form of resistance -discusses reverse colonialization where western cultures are not dominating less powerful groups, but in fact the reverse of this is occurring such as the 'Mexicanization' of california, where food,dress and music has become a key part of californian lifestyle
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impact of digital communication on politics,culture,conflict+change croteau+hoynes 7. cultural defence and glocalisation
disagree with cultural homogenisation and argue that due its threat, a process of cultural defence is taking place in the form of resistance -argue that global digital media companies have also been forced to take into account local markets/audiences e.g mcdonalds