Globalisation Flashcards
what is globalisation
A process of making sports worldwide business
What are the five impacts of globalisation
Freedom of movement
Worldwide Coverage
Regular international Fixtures
Sports becoming a worldwide business
Teams and Spectators travel internationally
Describe freedom of movement
international laws that allow athletes and spectators to move between countries for proffesional sport
eg athletes being able to train abroad, allowing teams to tour, spectators being able to travel
Describe worldwide media coverage
Extensive worldwide media coverage on multiple platforms
eg the introduction of sky sports, technology used to improve viewers,experiences, the scheduling of matches during a certain time.
Describe Regular international fixtures
midweek european fixtures
winter cricket tours, can get more coverage by travelling to countries with hotter climate
Describe Brand sponsorship + investment
Kits, stadiums, official partners, billboards sponsoring the event
Through investments the event can develop facilities companies can get brand awareness through being official sponsorships
Describe how teams spectators travel / play internationally
through the olympics, world cup